Performance Marketing (Shopify Ads)

Digital Channel Strategy & Execution:

• Plan and execute performance marketing strategies on multiple digital platforms to acquire customers and boost customer lifetime value.
• Plan, set up, and optimize advertising campaigns effectively.
• Ability to request content or media that align with customers’ interests

Performance Optimization & Analysis:

• Utilize web and app analytics tools to track campaign performance, analyze user behavior, and generate actionable insights.
• Develop and maintain comprehensive performance reports, clearly communicating key metrics, trends, and recommendations to the growth team and leadership.
• Conduct A/B testing on ad creatives, landing pages, and in-app experiences to optimize conversion rates.
• Analyze pricing strategies and identify opportunities to improve competitiveness and attract new customers.

Budget Management & ROI:

• Manage the digital marketing budget effectively, ensuring optimal allocation of resources across channels to maximize CAC
• Develop and implement strategies to achieve key performance indicators (KPIs), such as customer acquisition cost (CAC).

Other tasks assigned by CGO.

Yêu cầu ứng viên

• More than 1 year of experience in performance marketing, focus on conversion objectives in Google, Facebook, Shopify Ads or other ad networks for SaaS, B2B
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Strong understanding of the Shopify ecosystem and e-commerce trends.
• Deep understanding of digital tracking tools and experience using them for data collection, analysis, and interpretation.
• Strong analytical skills and ability to extract valuable insights from data to optimize campaigns and deliver business outcomes.
• Experience in the e-commerce industry or agency marketing is a plus

Quyền lợi được hưởng

• A salary package of 15-20 Million VND/ month.
• Fundamental benefits according to Vietnamese Labor Law.
• BVI Healthcare insurance.
• Working day: 5 days a week from Monday to Friday.
• Working hours: 7,5 hours per day.
• 13th-month salary.
• Yearly company trips, monthly team-building activities with parties on special days such as Women’s Day, YEP, and Christmas