Performance Marketing Lead

• Plan, execute, and optimise paid marketing campaigns across Facebook, TikTok, Google, Zalo, and other relevant digital channels
• Drive qualified lead generation for Manabie Vietnam’s teaching center, student acquisition, and education program campaigns
• Manage campaign budgets, performance tracking, audience targeting, creative testing, and daily optimisation
• Work closely with Sales, Business Development, and Operations teams to ensure leads are followed up properly and converted into enrollments
• Track key funnel metrics including cost per lead, lead quality, conversion rate, customer acquisition cost, enrollment volume, and campaign return on investment
• Develop and test campaign angles, landing pages, ad copy, creatives, and calls-to-action based on parent and student insights
• Coordinate with content, design, and PR teams to produce campaign assets that are clear, compliant, and locally relevant
• Conduct competitor benchmarking across education, enrichment, tutoring, and edtech players in Vietnam
• Build weekly performance reports and provide clear recommendations on what to scale, pause, or improve
• Support local growth campaigns around new subjects, seasonal programs, center activations, workshops, events, and partner initiatives
• Maintain clean tracking discipline across CRM, lead forms, landing pages, and campaign dashboards
• Ensure advertising messages are responsible, compliant, and aligned with Manabie’s education positioning

Key Success Metrics

• Qualified leads generated
• Cost per lead
• Lead-to-enrollment conversion rate
• Customer acquisition cost
• Campaign return on investment
• Enrollment contribution from paid campaigns
• Landing page conversion rate
• Creative testing velocity
• Lead follow-up quality with sales teams
• Revenue generated from performance marketing campaigns

Yêu cầu ứng viên

• Candidates with 3 to 4 years of hands-on performance marketing experience
• Candidates with prior experience in education, edtech, enrichment, consumer services, healthcare, parenting, or other lead-generation businesses
• Candidates who have managed paid campaigns on Facebook, TikTok, Google, Zalo, or similar platforms
• Candidates who understand how Vietnamese parents search, compare, and decide on education services for their children
• Candidates who are comfortable working with sales teams and taking ownership beyond generating leads
• Candidates who can read campaign data, diagnose funnel issues, and translate numbers into practical actions
• Candidates who are organised, detail-oriented, and disciplined in tracking campaign performance
• Candidates who can move quickly, test ideas, and improve campaigns without waiting for perfect information
• Candidates who are commercially minded and understand that marketing success must eventually show up in enrollments and revenue

Quyền lợi được hưởng

• Attractive salary and commission
• Probation: 2 months (100% full-time salary).
• Health Insurance package from Bao Viet.
• 13-months and Performance Bonus.
• 14 days Paid Leave Annually.