Marketing Project Manager (New Product Development)

1. Purpose of the Role
The NPD Project Manager leads and coordinates the end-to-end new product development lifecycle for Taisun's product lines (baby diapers, adult incontinence, and other personal care categories) — from ideation and market research through R&D and manufacturing coordination to a successful, on-time, on-budget go-to-market launch.
2. Key Responsibilities
2.1 Project Planning & Pipeline Management
Build and own the end-to-end NPD roadmap and pipeline, translating business priorities into a clear project plan with milestones, owners, and deadlines.
Break down each project into phases (concept, feasibility, development, testing, commercialization) with defined gates and deliverables.
Maintain a master NPD tracker covering all active projects, status, and key risks for leadership visibility.
2.2 Cross-Functional Coordination
Act as the central point of coordination between Brand Marketing, R&D, Manufacturing, Supply Chain, Quality (QA/QC), and external partners/suppliers.
Run regular project meetings, align stakeholders on priorities, and drive decisions when functions disagree on scope or timeline.
Escalate cross-functional blockers early and broker trade-off decisions (cost vs. speed vs. quality) with relevant stakeholders.
2.3 Risk, Timeline & Budget Ownership
Proactively identify project risks and bottlenecks (technical, supply, regulatory, budget) and drive mitigation plans before they impact timelines.
Track project budgets (CAPEX/OPEX related to NPD), flag variances, and keep spending aligned with approved plans.
Own the overall project timeline — re-baseline and communicate proactively whenever scope or dependencies change.
2.4 Product Development & Testing Execution
Translate consumer insights, competitive analysis, and market trends into actionable product development briefs together with Brand Marketing.
Manage the testing workstream end-to-end: lab testing, quality validation, and Home Use Tests (HUT), consolidating findings into clear recommendations for product optimization.
Ensure new products meet all required certifications and regulatory standards (safety, quality, and target-market compliance) before launch.
2.5 Go-to-Market Coordination & Reporting
Partner with Trade Marketing and Sales to build the launch plan, validating manufacturing and distribution readiness ahead of launch.
Prepare and present regular progress reports to leadership and key stakeholders, highlighting status, risks, and decisions needed.
3.1 Education & Experience
Bachelor's degree or higher, preferably in Business Administration, Engineering, Marketing, or a related field.
Minimum 3–5 years of experience as a Project Manager or Product Manager, ideally in FMCG, consumer goods, or personal/baby care.
Hands-on experience managing new product development projects from concept through commercialization is a strong plus.
3.2 Skills
Strong project management skills: planning, timeline management, resource allocation (proficiency with tools such as Gantt charts, Trello, Asana, MS Project).
Strong cross-functional communication and coordination skills, able to align stakeholders with competing priorities.
Analytical mindset, comfortable interpreting data (lab test results, market research) to inform decisions.
Strong problem-solving skills, proactive in identifying risks and proposing solutions.
Fluent in English (verbal and written reporting) and Vietnamese.
Proficient in MS Office (Excel, PowerPoint); basic data analysis skills preferred.
3.3 Personal Attributes
Highly accountable and self-driven, able to work under pressure and tight deadlines.
Structured, detail-oriented thinker, capable of managing multiple projects in parallel.
Collaborative mindset, able to build strong working relationships across departments and with external partners.
Ngành nghề: Tiếp thị / Marketing, Hàng gia dụng / Chăm sóc cá nhân, Bán hàng / Kinh doanh
Kinh nghiệm: 3 Năm
Cấp bậc: Quản lý
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh