Marketing Manager - Uniform Division

K E Y R E S P O N S I B I L I T I E S

Brand Strategy & Identity - Primary Focus

• Define and develop the Faslink Uniform brand positioning within the B2B segment

• Build and maintain a consistent brand identity system: brand guidelines, tone of voice, visual

standards, and key messaging architecture

• Ensure brand coherence across all touchpoints - sales materials, events, digital presence,

and client communications

• Lead brand relaunch and campaign initiatives aligned with business growth objectives

Marketing Planning & Budget Management

• Develop and own the annual and quarterly marketing plan for the Uniform Division

• Allocate and control the marketing budget by initiative; ensure cost efficiency and return on

spend

• Present budget utilization and performance outcomes to the Sales Director with clear data

and recommendations

KPI Measurement & Performance Reporting

• Design the marketing KPI framework for the division: brand awareness, lead generation,

engagement, and pipeline contribution

• Monitor and analyze campaign performance data; translate insights into actionable

adjustments

• Deliver regular performance reports to leadership with clear commentary on results versus targets.

Trade Marketing & B2B Sales Support

• Develop sales enablement materials: catalogues, pitch decks, industry-specific presentations,

and proposal templates

• Collaborate closely with the sales team to align marketing messaging with client acquisition

priorities

• Design sector-targeted marketing programs to support business development across key

industries

Team Leadership & Management

• Build, lead, and develop the Uniform Division's dedicated marketing team

• Assign responsibilities, set performance standards, and conduct regular evaluations

• Oversee output quality across content, design, digital, and event execution

Digital & Events - Oversight Role

• Set strategic direction for digital channels (social media, email, SEO/SEM) and industry

events and activations

• Provide sufficient oversight to evaluate team performance and campaign effectiveness -

hands-on execution of digital tools is not required.

Yêu cầu ứng viên

Experience & Industry Background

• Minimum 3 years of experience in the apparel, uniform, or B2B fashion industry -

MANDATORY

• Proven track record of managing brand strategy and integrated marketing campaigns in a

B2B environment

Core Competencies

• Strong foundation in brand strategy: brand positioning, identity systems, and content

architecture

• Data-driven mindset with demonstrated ability to set, track, and report marketing KPIs

• Experience managing and controlling marketing budgets with accountability for ROI

• Leadership skills: ability to recruit, manage, delegate to, and develop a marketing team

• Working knowledge of digital marketing (social media, email, SEO/SEM) sufficient to provide

strategic direction and evaluate team output

• Excellent communication skills in Vietnamese and English - written and verbal

Preferred

• Experience with uniform or corporate workwear products and their enterprise sales cycle

• Familiarity with B2B buyer behavior and procurement-driven decision processes

Quyền lợi được hưởng

• Full ownership of brand strategy and marketing direction for the Uniform Division

• The opportunity to build a marketing team from the ground up alongside experienced

leadership

• A performance-driven culture where results, not inputs, are measured and rewarded

• Competitive compensation package with performance-linked bonuses and full statutory

benefits