Marketing Manager

1. Marketing Strategy & Planning

- Strategy: Overall responsibility for developing and implementing a comprehensive marketing and recruitment strategy for the School with measurable and cost plans for achieving specific targets.

- Planning: Research and development of new opportunities, strategies, and mediums for promoting the School in key markets directly through parents, expats, and other networks.

2. Communication Branding

- Oversee and develop all communication and branding of promotional material: prospectus, School Handbooks, Parent and Student Handbook, promotional video, flyers, posters, website, adverts, exhibition stands, etc to ensure that they are in sympathy with the School’s ethos and vision.

3. Advertising

- Manage the cost-effective and strategic placement of advertisements and entries for the school in regional, national, and international publications, directories, or guides. Monitor and report on their effectiveness.

- Solid knowledge about running Social Media Ads.

4. Media Relations

- PR: Maintain and focus the TAS PR and Media strategy and implementation. Write and place stories with local, national, and regional media (both online and in print) as well as specialist educational magazines and national radio and television.

- Profile Raising: Work with the Principal to continue raising the profile of TAS through the local and national media, events, network speaking engagements, etc.

5. Agents

- Relationships: Develop successful relationships with educational agents in existing and emerging international markets. Ensuring they are aware of the benefits of TAS and continue to recommend high-quality students.

- Monitoring & tracking: Work with the Head of Admissions to ensure that agents are communicated with at the right time and in the best way. Record contact with agents on the database.

- Events: Support the most appropriate agent fairs and events and maximize the school’s presence with high-quality literature and a positive approach.

6. Representative

- Local Markets: Develop and maintain relationships with influencers and feeder schools International Markets. Research and initiate new relationships with agents and influencers in new international markets for boarding recruitment.

- Events: Organize a presence at key external events and agents’ fairs that would be strategic in raising the profile of the school. Alumni Communication. Maintain regular contact with former parents and students of TAS to ensure that they are informed of news and information about the school and recommend the School to friends and family.

7. Alumni

- Communication: Maintain regular contact with former parents and students of TAS to ensure that they are informed of news and information about the school and recommend the school to friends and family.

Yêu cầu công việc

• Bachelor's Degree in Business Administration, Education, Marketing, Communications, Public Relations or other related disciplines.

• Minimum 2 years of experience in Marketing, Communications, Admissions, Public Relations, and a related role within an educational institution (international school, bilingual school, university, college, or training center).

• Good understanding of the education industry, student recruitment, brand marketing, and communication activities for educational institutions.

• Good command of written and spoken English.

• Proficient in Microsoft Office, web platforms, and digital marketing tools.

• Strong skills in content creation, copywriting, proofreading, and editing.

• Experience in advertising, public relations, branding, and event coordination.

• Excellent interpersonal, communication, customer service, and stakeholder management skills.

• Ability to work independently, manage multiple priorities, and collaborate effectively in a team environment.

• Basic design skills (Canva, Adobe Creative Suite or equivalent) are an advantage.

Quyền lợi

• Khác: 100% salary is guaranteed during the probationary employment.
  Daily lunches; School break; Tuition Fee.
  Full access to the premium on-site Sport Center and modern physical facilities.