Marketing Lead / Growth Marketing Manager – E-commerce

About Namture

Namture is a fast-growing Dutch e-commerce brand focused on premium, natural kitchen and home products for European customers.

We work directly with production partners in Vietnam and sell through our own webshops and leading European marketplaces. We are now building our marketing function in Ho Chi Minh City and are looking for a hands-on Marketing Lead to help drive our next stage of growth.

About the role

As Marketing Lead, you will take ownership of Namture’s marketing strategy, execution, and future team development.

You will initially work hands-on with the founders and our designer to improve performance marketing, creative output, website conversion, brand communication, and marketing systems.

You are not expected to perform every marketing task yourself forever. An important part of your role will be to identify which capabilities we need, recruit the right specialists, and gradually build and lead a complete marketing team.

This role is suitable for someone who enjoys combining strategy with execution and wants to help build an international e-commerce brand from the ground up.

Key responsibilities

Marketing strategy and growth

Develop and execute Namture’s overall marketing strategy.

Translate business goals into clear priorities, campaigns, budgets, and action plans.

Work directly with the founders on growth targets, product launches, promotions, and commercial decisions.

Take ownership of marketing performance and communicate results and next steps clearly.

Performance marketing and e-commerce

Manage and optimize paid acquisition, with an initial focus on Meta Ads.

Build a structured process for campaign, audience, and creative testing.

Analyze performance across products, creatives, landing pages, and markets.

Identify opportunities to improve customer acquisition, conversion rate, average order value, and profitable revenue.

Improve the customer journey across our Shopify websites, including product pages, landing pages, offers, bundles, and promotions.

Creative and brand direction

Develop strong marketing angles based on customer needs, product benefits, data, and market insights.

Create clear briefs and provide practical direction to our designer, content creators, and external partners.

Ensure that advertisements, website content, and campaigns remain consistent with the Namture brand.

Strengthen Namture’s positioning as a premium and trustworthy European e-commerce brand.

You do not need to be a professional designer, but you should be able to recognize strong creative work and provide clear, useful feedback.

Analytics and marketing systems

Establish practical planning, reporting, testing, and performance-review processes.

Track relevant metrics such as revenue, conversion rate, ROAS, CAC, average order value, and creative performance.

Turn data and customer insights into clear actions.

Build repeatable systems that allow the marketing function to scale.

Team building

Define the future structure of Namture’s marketing team.

Decide which capabilities should be developed in-house and where freelancers or agencies can add value.

Recruit, onboard, and develop marketing specialists as the company grows.

Gradually move from hands-on execution towards leading a complete marketing function while remaining responsible for overall performance.

Job requirements

At least 3 years of relevant experience in e-commerce, growth marketing, performance marketing, digital marketing, or brand marketing.

Proven hands-on experience managing and optimizing Meta Ads.

Strong understanding of customer acquisition, creative testing, conversion, and the e-commerce funnel.

Experience working with e-commerce websites, preferably Shopify.

Able to combine strategic thinking with practical execution.

Comfortable analyzing marketing data and turning insights into actions.

Able to provide clear direction and feedback to designers and content creators.

Proactive, structured, commercially minded, and comfortable taking ownership.

Comfortable building processes in a fast-growing company.

Strong written and spoken English.

Experience with international e-commerce, European markets, Google Ads, email marketing, conversion-rate optimization, or team leadership is a strong advantage.

What we offer

A key position in a fast-growing Dutch e-commerce brand.

The opportunity to build Namture’s marketing function and future team from the ground up.

Direct collaboration with the founders and real involvement in strategic and commercial decisions.

Significant ownership and freedom to shape the marketing strategy, systems, and team structure.

A clear path to grow into a broader Head of Marketing role as the company expands.

A hybrid and flexible working arrangement.

A competitive salary based on experience and capabilities.

Performance-based bonuses linked to individual and company results.

The potential for a meaningful profit-based bonus for strong early team members, depending on long-term contribution and company performance.

Access to real commercial data, advertising budgets, customer insights, and European e-commerce markets.

Support from an existing designer and other team members in Vietnam and Europe.

A practical working environment with short decision-making lines and room to test new ideas.

Employment details

Employment details

Location: Tân Phú District, Ho Chi Minh City

Working arrangement: Hybrid and flexible

Employment type: Full-time

Working schedule: Five working days per week

Reporting to: Namture’s founders

Salary: Negotiable based on experience and demonstrated capabilities

Start date: As soon as mutually agreed

At

Yêu cầu công việc

At least 3 years of relevant experience in e-commerce, growth marketing, performance marketing, or digital marketing.

Proven hands-on experience managing and optimizing Meta Ads campaigns.

Strong understanding of creative testing, customer acquisition, conversion, and the e-commerce funnel.

Experience working with e-commerce websites, preferably Shopify.

Able to develop a marketing strategy and translate it into practical campaigns, priorities, and actions.

Comfortable analyzing commercial and marketing data and using insights to improve performance.

Able to provide clear creative direction and constructive feedback to designers, content creators, and external partners.

Strategic but hands-on, with a strong ownership mentality and willingness to take responsibility for results.

Proactive, structured, and comfortable building processes in a fast-growing company.

Strong spoken and written English, as you will work directly with the Dutch founders and create marketing for European markets.

Strong advantages

Experience with international e-commerce brands or European markets.

Experience with conversion-rate optimization, Google Ads, email marketing, or other growth channels.

Experience leading projects, freelancers, designers, or a small marketing team.

Interest in building and leading a complete marketing function as Namture grows.

Quyền lợi

• Khác: Hybrid and flexible working. Direct collaboration with the founders of a fast-growing international e-commerce brand. Real influence over strategy and budgets. Opportunity to build and lead the marketing team. Potential profit-based bonus.