Marketing Executive

JOB DESCRIPTION
Position:  Marketing Executive 
Reporting to: Marketing Lead / Marketing Manager / COO
Location: Ho Chi Minh City 
Employment type: Full-time

POSITION OVERVIEW:
As a Marketing Executive, your primary focus is on  implementing strategic marketing initiatives to enhance brand visibility, drive engagement and revenue growth

Yêu cầu ứng viên

RESPONSIBILITIES:

1. Content Creation & Social Performance

• Develop ideas, create content, and produce communication materials (articles, images, short videos…).
• Manage and operate social media channels (Facebook, LinkedIn, Instagram, TikTok…) to enhance brand awareness and engagement.

2. Social Content & Community Engagement

• Manage and grow online communities (fanpages, Facebook groups, LinkedIn community, etc.).
• Create engaging content to increase interaction and strengthen brand image.
• Gather insights from the community and propose solutions to improve communication strategies.

3. Event Marketing

• Plan and execute marketing activities for events.
• Implement online and offline communication campaigns to promote programs and increase audience participation.
• Collaborate with the design, content, and operations teams to ensure consistent and effective communication.
• Monitor and report campaign performance and propose improvements.

4. General Marketing Tasks

• Support the implementation of long-term brand communication campaigns.
• Perform other marketing tasks as assigned by the manager.

CULTURE-FIT: 

• Driven by growth, productivity, and long-term impact
• Passionate about InnoLab Asia Group's mission to empower innovation, entrepreneurship, and cross-border collaboration
• Integrity, ethics, and human-centric values are non-negotiables – giving back is part of who you are
• Strategic-minded, diligent action-taker, committed to learning and improving
• Comfortable with ambiguity and fast-paced startup environments
• A collaborative team player who’s highly accountable and committed to delivering extraordinary results

REQUIREMENTS:

• Minimum of 1-2 years of experience (full-time after university graduation)  in marketing roles.
• Proven experience in strategic planning and project management for successful marketing campaigns.
• Experience in education or related industries is highly preferred.
• Strong analytical skills and the ability to interpret data to drive marketing strategies.
• Excellent written and verbal communication skills.
• Proficiency in digital marketing tools and platforms.
• Creative mindset with a strategic approach to marketing initiatives.

Quyền lợi được hưởng

BENEFITS

• A mission-driven environment with real impact on startups and innovation in ASEAN, Japan, Korea, Australia, UAE
• Opportunity to work on international projects and collaborate with global partners
• Access to learning resources, mentoring, startup & innovation ecosystem
• Career path: potential to grow into a full-time role, such as: Marketing Lead, Marketing Manager