Marketing Executive

Marketing Executive at EAERA is responsible for supporting and executing marketing activities across the company’s ecosystem, including technology solutions and products related to Forex CRM, Fintech, Gamification, and future products/services. 

This position is suitable for candidates with strong English content writing skills, a clear marketing mindset, a passion for fintech/financial technology, and a desire to grow in an international working environment.

1. Brand Strategy & Planning

• Build and maintain a consistent brand direction, including brand voice, tone of communication, and visual guidelines across all channels.
• Conduct market research, monitor competitors, and track industry trends to propose suitable brand directions for each stage of business growth.
• Participate in strategic planning and coordinate with vendors for brand awareness activities such as partnerships, PR campaigns, and related initiatives.

2. Content Marketing

• Content Planning
  • Develop weekly/monthly/quarterly content calendars aligned with business goals and product development stages.
  • Collaborate with Product and Business Development teams to identify priority topics, key messages, and channel-based content distribution.
  • Monitor, analyze, and report content performance regularly, and propose optimization plans.
• Content Production
  • Work closely with the SEO Specialist to produce SEO-friendly English content for blogs, focusing on topics such as Forex CRM, Trading Platforms, Gamification, BFSI, Fintech, and B2B SaaS.
  • Create content supporting the product lifecycle, including product updates, use cases, sales materials, and email marketing content.
  • Produce and publish content for social media channels (LinkedIn, Facebook, etc.) and adapt long-form content into channel-appropriate posts.
  • Design basic visuals for blogs, social media, and campaigns using Canva or similar tools; prepare visual briefs for designers when advanced design support is needed.
  • Upload, format, and review content on WordPress, including layout, headings, images, internal links, and formatting before publication.
• Owned Channels Management
  • Manage and maintain the company’s owned channels, including websites, blogs, social media platforms, and email channels.
  • Ensure content is updated consistently, aligned with brand identity, and tailored to target audiences.
  • Track channel performance metrics such as traffic, engagement, and follower growth, and propose improvements based on data analysis.
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3. Digital Marketing

• Support planning and execution of recurring marketing campaigns, including channel allocation, target audience identification, messaging, and offers for each campaign stage.
• Prepare and produce content for various channels, including Paid Ads (Meta, Google, TikTok), Organic Social (TikTok, Instagram, YouTube), Email & CRM, Community platforms (Discord, Telegram), and Affiliate/KOL activities.

4. Internal Communication Support

• Support media production and event setup for internal activities such as workshops, photoshoots, and Year-End Parties.
• Assist in editing and publishing event recap content on appropriate communication channels.

Yêu cầu ứng viên

1. Knowledge & Experience

• Have 6 months to 2 years of experience in Content Marketing, SEO, Digital Marketing, Social Media, or related positions.
• Graduated or currently completing a degree in Marketing, Communications, Journalism, English Language, Finance, Economics, or related fields.
• Strong English writing skills with clear, coherent, and grammatically accurate content suitable for a B2B environment.
• Basic understanding of SEO, including keyword research, search intent, heading structure, meta descriptions, internal linking, and content optimization.
• Having a portfolio, blog samples, or English writing samples is a plus.

2. Skills

• Good English proficiency, especially writing skills, equivalent to B2 level or above.
• Strong research and information synthesis skills, with the ability to simplify complex topics into easy-to-understand content.
• Strong content mindset with the ability to write for different purposes: educate, inform, promote, or convert.
• Detail-oriented and careful, with the ability to self-review and check for errors before submission.
• Ability to collaborate effectively with multiple departments such as Product, Design, and Business Development.
• Familiarity with Canva or other basic design tools.
• Experience using WordPress, Classic Editor, or other CMS platforms is a plus.

3. Preferred Qualifications

• Previous experience writing about technology-related topics, especially fintech.
• Experience using or having a basic understanding of SEO tools such as Google Search Console, SEMrush, Ahrefs, SurferSEO, or Google Analytics.
• Fast learner with a proactive mindset in researching products and market trends.
• Ability to use AI tools to support content creation, image generation, planning, and workflow optimization while still being able to review accuracy and refine outputs when necessary.

Quyền lợi được hưởng

• Opportunity to work in a dynamic, fast-growing international fintech environment.
• Gain in-depth knowledge and hands-on experience in Forex CRM, trading platforms, fintech, B2B SaaS, and p