Tuyển dụng Marketing & Admissions Manager tại Hà Nội

Overview of the position:

This is an exciting opportunity for an experienced marketing leader who enjoys building

brands, developing people and creating meaningful connections with families and

communities.

Working closely with the General Manager for Operations, Principal and School Leadership

Team, the Marketing & Admissions Manager will lead the School's marketing, admissions and

communications functions to strengthen the ISPH brand, support sustainable enrollment

growth and deliver an outstanding experience for every family.

Success in this role is measured not only by enrollment growth, but also by the strength of the

ISPH brand, the engagement of our community, and the quality of every interaction families

have with the School.

Key Responsibilities and Accountabilities:

1. Build the ISPH Brand

You will position ISPH as a leading international school through clear storytelling, consistent

branding and meaningful engagement.

●​ Develop and deliver the annual Marketing & Admissions Strategy.

●​ Strengthen ISPH's reputation and visibility in Hanoi and key international markets.

●​ Build a distinctive brand identity that reflects ISPH's educational excellence and

values.

●​ Create compelling stories showcasing student success, teaching excellence and school

life.

●​ Develop partnerships with parents, alumni, businesses and community organisations.

●​ Increase brand awareness through events, media, digital marketing and community

engagement.

2. Grow the Community & Student Enrolment

You will build strong relationships with prospective families while creating a welcoming

admissions journey that converts enquiries into enrolments.

●​ Lead enquiry generation and enrolment campaigns.

●​ Deliver an exceptional admissions experience from first enquiry through onboarding.

●​ Oversee Open Days, school tours, events and recruitment activities.

●​ Build parent ambassadors and referral programmes.

●​ Develop strategies for Vietnamese, Korean and expatriate markets.

●​ Monitor admissions performance and continuously improve conversion rates.

3. Lead Communications & Engagement

You will ensure every communication strengthens the ISPH brand and builds trust with

families, staff and the wider community.

●​ Lead external communications across website, social media, email, publications, video

and events.

●​ Develop an integrated multi-channel communications strategy.

●​ Strengthen internal communications so every staff member becomes a positive

ambassador of ISPH.

●​ Ensure consistent messaging across Marketing, Admissions and School

communications.

●​ Support leadership with sensitive and crisis communications when required.

4. Transform Marketing through Digital, Data & AI

You will modernise Marketing & Admissions by using technology to improve productivity,

insight and customer experience.

●​ Lead digital marketing across all platforms.

●​ Optimise CRM, website, social media and digital advertising.

●​ Use analytics to improve campaign performance and admissions effectiveness.

●​ Introduce AI to enhance content creation, communication, reporting and workflow.

●​ Drive continuous innovation through technology and emerging digital trends.

5. Lead People, Performance & Culture

You will build a high-performing team that is collaborative, creative and committed to

delivering outstanding results.

●​ Lead, coach and develop the Marketing & Admissions team.

●​ Set clear goals, priorities and performance expectations.

●​ Foster collaboration across academic and operational teams.

●​ Promote innovation, accountability and continuous improvement.

●​ Uphold safeguarding, confidentiality and professional standards in all activities.

Skills, Competencies and Characteristics Required:

• Strategic marketing a

Yêu cầu công việc

Skills, Competencies and Characteristics Required:

• Strategic marketing and brand development.

• Community building and stakeholder engagement.

• Digital marketing and content strategy.

• Admissions or customer journey management.

• Data analysis, CRM and AI applications.

• Team leadership and coaching, effectively delegate to the team of both local and expat

staff

• Excellent written and spoken English.

• Strong presentation, storytelling and relationship-building skills.

Minimum Work Experience

• Minimum 5 years' experience in Marketing, Communications, Admissions or Brand

Management.

• Experience leading a team and delivering measurable business growth.

• Experience managing integrated marketing campaigns.

• Experience in education, premium services or international schools is highly desirable.

Minimum Academic/Professional Qualifications:

• Graduate degree in a relevant discipline.

Quyền lợi

• Chăm sóc sức khoẻ: PTI Insurance
• Nghỉ phép có lương: School holiday
• Đào tạo: Training courses
• Máy tính xách tay: Laptop