Junior Strategic Planner

We are seeking a Junior Strategic Planner who is both analytical and creative – someone who can dive deeply into consumer insights, shape strategic narratives, and collaborate closely with creative, account, and digital teams to craft campaigns that drive impact. You’ll be at the heart of developing communication strategies for some of the most exciting Automotive & other brands in Vietnam.

KEY RESPONSIBILITIES

Strategic Thinking & Planning

· Down-to-earth mindset

• Analyze market trends, audience behavior, competitor activities, and cultural insights to build compelling strategy narratives
• Translate client business challenges into strategic solutions and creative solutions.
• Develop clear and inspiring creative briefs that guide the creative process.
• Fundamental understandings of digital ads are musts

Client & Cross-Functional Collaboration

• Act as a strategic partner to clients, helping shape long-term brand direction and short-term campaign plans
• Collaborate with Account, Creative, Digital, and Media teams to ensure strategic consistency across all touchpoints
• Present strategies to internal teams and clients with clarity and confidence

Research & Insight Development

• Conduct desk research or focus interview research (in-house or via research partners)
• Synthesize research findings into actionable insights
• Stay up-to-date with cultural trends, social trends, digital trends, audience shifts, and emerging platforms.

Thought Leadership

• Contribute to agency knowledge building, trend reports, case studies, and workshops
• Mentor junior planners or interns when required

Yêu cầu ứng viên

Experience & Background

• Min. 1.5 years of experience in strategic planning or brand/communications strategy (agency or client side)
• Planning scope: ATL (of which, digital is a must), BTL, Creative (Creative strategy, creative concept inspiration to CD/AD/Art, creative communication assets/activities, social always-on content direction,…), Media strategy + Along with clear industry/product/target customer analysis
• Proven track record of successful brand or campaign strategies (your portfolio should be ready for the interview)
• Having experience in Automotive industry is a significant plus (Market/Product understandings)
• Having car driving license or multi experiences with cars is a significant plus

Skills

• Strong strategic thinking and storytelling ability
• Analytical mindset with creative sensibility
• Excellent written and verbal communication (Vietnamese & English)
• Confident in presenting ideas and facilitating discussions
• Familiarity and analytic ability with tools such as GA4, SEMRush, Fanpage Karma, Social listening, GWI, etc. is a plus

Quyền lợi được hưởng

• Competitive salary with performance-based bonuses.
• Opportunity to work with well-known national and international brands.
• Clear career progression path toward 
• Dynamic, supportive working environment that values creativity, ownership, and autonomy.
• Competitive salary and benefits