In-Store Marketing Executive - POSM & Demo

I. General Information

Job Title: In-store Marketing Executive – POSM & Demo & Visual Merchandising

Level: Staff - E1

Department: Marketing

Working Relation

- Direct: Marketing Team Lead (M1) 
- Indirect: Marketing Manager (M3) 
- Internal Coordination: Marketing, Product, Purchasing, Sales, Retail Operations (RSD), Merchandising, HR 
- External Partners: Brand partners, demo agencies, event manpower suppliers, POSM vendors 

II. Scope of Work

We are seeking a hands-on and detail-driven Instore Marketing Executive to manage all physical retail marketing execution across Longdan stores. 

This role focuses on POSM, product sampling (demo), and visual merchandising, ensuring all in-store touchpoints are engaging, consistent, and commercially effective. 

Key Responsibilities 

1. POSM Management 

Responsibilities: 

• Manage the full POSM lifecycle: briefing, production, quality control, logistics, and deployment  
• Coordinate in-store materials (shelf talkers, wobblers, standees, signage, etc.)  
• Maintain POSM inventory and ensure timely replenishment  
• Ensure all POSM is installed according to brand and campaign guidelines  

KPIs: 

• POSM deployment accuracy ≥ 98%  
• 100% POSM delivered before campaign launch  
• POSM quality compliance ≥ 95% across stores  

1. Demo & Sampling Activation 

Responsibilities: 

• Plan and execute in-store demo and tasting activities  
• Prepare demo kits (products, tools, POSM, guidelines)  
• Coordinate with Product, Retail, and Supply teams for stock readiness  
• Monitor execution quality, hygiene standards, and customer interaction  
• Collect feedback and suggest improvements  

KPIs: 

• Minimum 5 demo sessions/week  
• Demo execution compliance ≥ 95%  
• Conversion rate from demo ≥ 15–20%  
• 100% execution during key campaign periods  

1. Visual Merchandising & Display Execution 

Responsibilities: 

• Oversee shelf displays, gondola ends, and promotional zones  
• Ensure consistency with planograms and campaign guidelines  
• Coordinate with Merchandising and Retail teams to optimise product placement  
• Support seasonal and campaign-based store decoration  

KPIs: 

• Visual compliance score ≥ 95% across stores  
• 100% campaign display readiness before launch  
• Improvement in featured product visibility (store feedback/tracking)  
• Zero major merchandising errors during campaigns  

1. In-store Campaign Execution Support 

Responsibilities: 

• Execute in-store elements of marketing campaigns  
• Ensure alignment between POSM, demo, and store displays  
• Support rollout of seasonal and promotional campaigns  

KPIs: 

• Campaign execution timeliness ≥ 95%  
• In-store readiness ≥ 100% before campaign start  
• Cross-channel consistency score ≥ 95%  

1. Cross-functional Coordination 

Responsibilities: 

• Coordinate with Marketing, Product, Procurement, and Retail Operations teams  
• Provide clear guidelines and instructions for store execution  
• Support stores during campaign rollout and troubleshooting  

KPIs: 

• Stakeholder satisfaction ≥ 8/10  
• Issue resolution time ≤ 48 hours  
• Communication accuracy ≥ 95% 

III. Requirements

• Minimum 1–2 years’ experience in retail marketing, merchandising, or FMCG activation  
• Strong execution skills with a hands-on approach  
• Good eye for visual presentation and branding consistency  
• Strong coordination and time management skills  

• Good English communication (written & spoken)  

  The ideal candidate is: 

• Detail-oriented and execution-driven