Head, Student Recruitment

POSITION PURPOSE

To assist the Chief Marketing Officer in implementing the University’s recruitment strategy. The primary function of the role is to lead the team who raises awareness, applications, and enrolment of suitably qualified students, to programmes and courses at BUV.

The Head, Student Recruitment is responsible for the strategic oversight of BUV’s student recruitment activities, strategies and plans across audiences. The position oversees the development of innovative and integrated marketing and recruitment strategies, including communication, event management and outreach. The position provides leadership and supervision to teams of student recruitment professional staffs.

AREAS OF RESPONSIBILITY

Student Recruitment & Sales Channel Development

• Support the University’s recruitment, retention, and marketing plans during implementation

• Analyze and assess student recruitment efforts in order to prioritize initiatives, particularly event attendance, that yield the highest return on investment.

• Track the number of applications, enrollments, and retention rates of students

• Create and keep up contact databases that can be used for marketing and retention

• Conduct market research to update competitors’ activities & learn how current and prospective students feel about BUV and what they need and want in a school.

• Ability to work, collaborate and support in a leadership team with Head of Marketing, CMO and Head of Academic Schools

• Achieve/Exceed the leads/enquiries and enrolment targets

• Identify key internal and external partners and forge relationships with them in order to deliver integrated recruitment programs that produce high-caliber results.

• Manage the key performance indicators for student recruitment and marketing initiatives to be met.

• Provide senior leaders with high-level advice on emerging student recruitment issues and markets by anticipating them and acting accordingly.

• Actively participate in the strategic planning of student recruitment initiatives, including the creation of KPIs and the tracking of goal progress.

• Create and implement a program of creative and strategically coordinated student recruitment initiatives to meet the university’s priorities.

• Create a plan to use alumni contacts as a recruitment tool and to spread the word about BUV’s offer.

• Create a world class student recruitment experience that feels personal and valuable

• Build a plan to drive Word of Mouth as a key source of leads and reduce the reliance on Digital Marketing

Other

• Prepare an annual budget, schedule spending, analyze discrepancies, and take corrective action to meet financial objectives.

• Provide leadership and supervision to a team of specialists within the Student Recruitment function.

• Create an environment of energy, collaboration and teamwork to drive optimal results

• Create a high performing recruitment team that wins together

• Prepare timely agreed-upon periodic reports for Management.

• Undertake any other assignments as delegated by the Line manager and/or the Vice-Chancellor and President.

• Have experience in the B2C and B2B channels (leveraging direct sales and Agent sales)

POSITION SPECIFICATIONS

Yêu cầu công việc

POSITION SPECIFICATIONS

COMPETENCIES (knowledge, skills, and abilities)

Essential

• Bachelor degree in Marketing/ Business Management or associated area.

• Extensive experience in the area of sales and business development – [articular in consultative selling and in high value sales categories)

• Experience in identifying customer drivers, buying and decision-making behaviour.

• Experience working in a flexible and changeable environment.

• Excellent people management skills with experience in managing and developing staff.

• Fluent in English with outstanding copywriting skills

Desirable

• Experience in the local Vietnamese marketplace

• Knowledge and understanding of the education market and the challenges within this industry.

COMPETENCIES (behavioural)

Essential

• Strategic orientation & leadership

• Effective Communication

• Managing & develop people

• Planning & organising

• Problem solving & decision making

• Customer & service orientation

• Integrity and respect

Desirable

• Creative thinking & innovation

• Relationship building & networking

Quyền lợi

• Thưởng: 13th month Tet bonus (for Vietnamese candidates)
  Annual cost of living adjustment and performance-based bonus
• Chăm sóc sức khoẻ: Healthcare plan (private accident, medical, and dental insurance, including annual health checks)
• Nghỉ phép có lương: 20 days annual leave, public holidays, and 5 days paid sick leave
• Giải thưởng: Recognition & awards programmes
• Hoạt động nhóm: Various staff events through the year (outings, year-end party, sports activities and other events)
• Khác: Highly competitive salary package (plus benefits), monthly remuneration start from 100,000,000 VND plus incentives commensurate with qualifications/experience
  Education support for staff, their dependents and immediate relatives