[HCM] Senior Marketing Communications Executive

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Development of media budget allocation plans and KPI frameworks to maximize marketing effectiveness and achieve campaign objectives.
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Provide expert recommendations for evaluating and selecting deliverables and services from the agency.
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Development and execution of annual communication plans for assigned OTC brands in collaboration with Brand Managers.
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Act as the main point of contact for advertising agencies.
- Monitor KPI progress and drive a rapid PDCA cycle to maximize campaign effectiveness.
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Bachelor's degree in Economics, Business Administration, Digital Marketing, or related fields.
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Experience in executing integrated marketing communications (IMC) campaigns, with a proven track record of achieving or exceeding campaign KPIs and business objectives.
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Preferably experienced in brand communication that logical appeals for OTC products
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Experience in digital media and performance marketing is preferred.
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Experience managing and collaborating with agencies and partners to execute marketing initiatives that deliver measurable business results.
- Experience in monitoring campaign performance, analyzing KPIs, and recommending optimization strategies to improve marketing effectiveness.
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Good command of spoken and written English (Toeic 650 or Ielts 6.0)
- Proficient in Microsoft Office (Excel, PowerPoint, Word)
Ngành nghề: Dược phẩm/ Hóa Mỹ Phẩm, Tiếp thị / Marketing, Bán hàng / Kinh doanh
Kinh nghiệm: 2 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh

Yêu cầu công việc

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Bachelor's degree in Economics, Business Administration, Digital Marketing, or related fields.
-
Experience in executing integrated marketing communications (IMC) campaigns, with a proven track record of achieving or exceeding campaign KPIs and business objectives.
-
Preferably experienced in brand communication that logical appeals for OTC products
-
Experience in digital media and performance marketing is preferred.
-
Experience managing and collaborating with agencies and partners to execute marketing initiatives that deliver measurable business results.
- Experience in monitoring campaign performance, analyzing KPIs, and recommending optimization strategies to improve marketing effectiveness.
-
Good command of spoken and written English (Toeic 650 or Ielts 6.0)
- Proficient in Microsoft Office (Excel, PowerPoint, Word)