HCM - CRM Communication Specialist

- CRM Communication Management: Oversee and execute all CRM communication channels (EDM, Web Push, Zalo Broadcast, Zalo Notifications Service) to support marketing and trade campaigns.
- Ensure timely, accurate, and consistent delivery of campaign messages in alignment with brand guidelines and customer experience standards.
- Develop and optimize customer segmentation strategies for CRM communications across multiple websites and brands to improve targeting, personalization, and campaign performance.
- Proactively recommend improvements to communication frequency, targeting, and timing to maximize engagement and conversion.
- Safeguard communication governance, including templates, tone of voice, and consistency across all channels.
- Optimization & Reporting: Conduct in-depth performance analysis of CRM communications (open rate, CTR, conversion, un-subscription, etc.) and provide actionable recommendations.
- Lead A/B testing and continuous optimization of subject lines, creatives, send times, and segmentation strategies.
- Prepare detailed reports and insights to evaluate ROI and campaign effectiveness.
- Process & Automation Enhancement: Improve and streamline workflows for campaign execution, ensuring efficiency and minimizing manual workload (e.g. AI generated for MKT briefs).
- Monitor and optimize automation flows to balance reach, personalization, and customer experience.
- Identify opportunities to enhance the use of CRM tools, segmentation logic, and platform capabilities.
- Collaboration & Support: Act as the key CRM contact point for Marketing teams to plan and deliver campaign communications.
- Provide guidance and knowledge sharing to junior CRM Executives or interns.
- Support in evaluating and implementing new technologies, vendors, or best practices to enhance CRM communication effectiveness.
Yêu cầu công việc
- Minimum Bachelor's Degree major in Marketing, Business Administration or related fields.
- 2+ years’ experience in Marketing or CRM experience in retail is a plus.
- Good sense of design and style.
- Efficiency in Excel.
- Strong analytical skills with great attention to details.
- Strong project management and organization skills.
- Strive for impact and high performance. Hunger for success with a commitment to getting things done.
Quyền lợi được hưởng
- Laptop
- Chế độ bảo hiểm
- Phụ cấp
- Chế độ thưởng
- Chăm sóc sức khỏe
- Đào tạo
- Tăng lương
- Nghỉ phép năm