Growth Marketing Executive

Overview

We are looking for a proactive Growth Marketing Executive who can develop high-quality content, execute growth marketing campaigns, organize online events, and optimize the customer journey to generate qualified leads across multiple markets in Asia (Vietnam, Thailand, Indonesia, etc.).

**Nisai Global School is an online school that provides an inclusive, social, and student-focused community for every student. Through our online platform, the Nisai Virtual Academy, we provide learners from all backgrounds with a bespoke education. Replicating a mainstream school in terms of student support, exam office, monitoring of progress, and attainment, we 'respect the student' by providing a holistic approach to education which has proven necessary and successful for many.

A. Responsibilities

Content & Creative

• Develop content for direct marketing and B2B lead generation, including email campaigns, landing page, website, and outreach materials.

• Manage and grow social community channels (Facebook page, Facebook Groups, Zalo, etc).

• Manage and grow social media and community channels, including Facebook Pages, Facebook Groups, Zalo, LinkedIn, and other relevant platforms.

• Produce high-quality content with strong storytelling, ensuring consistency across campaigns.

• Develop and optimize content following SEO principles (keyword research, on-page optimization, content structure) to improve visibility and organic traffic.

• Research and understand target audiences (partners, parents, students) to create relevant and engaging content.

• Create audience-specific content for parents, students, schools, and business partners across different customer segments.

• Ensure all content aligns with brand voice, messaging, and positioning.

• Prepare clear content briefs for designers and video editors, including key messages, concepts, and expected deliverables.

• Review and refine visual and video content to ensure alignment with content direction and brand messaging.

• Collaborate with the marketing team and other teams to deliver integrated campaigns.

Growth Marketing & Online Events

• Plan and organize online events (webinars, workshops, information sessions, etc.).

• Develop event agenda, key messages, and content flow.

• Coordinate with internal teams (Casst, Sales, Marketing) to prepare event materials.

• Collaborate with the line manager to develop growth marketing plans and campaign strategies.

• Execute lead generation campaigns targeting parents, students, schools, and B2B partners.

• Support the creation of landing pages, registration forms, email nurturing workflows, and follow-up journeys.

• Track customer journeys from registration to consultation, assessment, meetings, and enrollment.

• Optimize conversion funnels, CTAs, landing pages, forms, and marketing content.

• Track lead sources using UTM parameters, campaign codes, or partner codes.

• Coordinate with the Sales team to ensure leads are assigned and followed up within the agreed SLA.

• Support paid marketing campaigns across Meta Ads, Google Ads, and other digital channels.

• Coordinate with KOCs, communities, and strategic partners to expand customer reach.

• Create event-related content: invitations, landing pages, email communications, follow-up, etc.

• Monitor and evaluate event performance (attendance, engagement, conversion rates).

• Coordinate event logistics together with the line manager.

• Build all communication content for online events.

• Manage registrations, reminder schedules, and participant attendance.

• Collect participant feedback and recommend improvements for future events.

Analytics & Reporting

• Collect and analyze data from content, campaigns, online events, and paid advertising.

• Monitor key KPIs including website traffic, engagement, lead volume, contact rate, attendance rate, qualified leads, conversion rate, and drop-off rate.

• Prepare weekly and monthly marketing performance reports.

• Collaborate with the Sales team to review lead quality and analyze reasons for non-conversion.

• Recommend improvements to campaigns, content, and marketing channels based on data insights.

Additional Tasks

• Support content creation for paid ads (Facebook Ads, Google Ads, etc.).

• Support the translation and localization of marketing materials and internal documents.

• Handle other tasks as assigned by the line manager.

B. Requirements

RequirementsYêu cầu công việc

B. Requirements

Requirements

• 2-3 years of experience in Content Marketing, Digital Marketing, Performance Marketing, Growth Marketing, or related fields.

• Strong understanding of customer journeys, conversion funnels, landing pages, email marketing, and social media marketing.

• Experience in planning and executing lead generation campaigns is highly preferred.

• Self-motivated and proactive, with the ability to work independently and take ownership of tasks.

• Analytical mindset, with the ability to extract insights to improve content performance.

• Ability to analyze marketing performance data and translate insights into actionable improvements.

• Strong problem-solving skills, with a hands-on approach to addressing challenges in content and campaign execution.

• Comfortable using AI tools as supporting tools only, not as the primary source of content creation.

• Excellent communication skills (oral and written).

• Able to work under tight deadlines and multitask effectively.

• Good command of written English.

• Experience using Meta Business Suite, Google Analytics, WordPress, Canva, CRM systems, or similar marketing tools is an advantage.

Preferred Qualifications

• Experience in international education, EdTech, English centers, or study abroad consulting.

• Experience planning student recruitment campaigns, webinars, or online events.

• Experience producing content for both B2B and B2C audiences.

• Knowledge of SEO, email automation, and Meta Ads.

• Portfolio or case studies demonstrating successful lead generation and conversion results.

C. Benefits

• Gross Salary: VND 12-14 mil (agreement according to capacity)

• Annual salary reviews

• Annual health check

• S.I, 12 days leave per year and paid sick leave

• International working environment

• 13th-month salary

• Training and Sharing Opportunities

• Happy Hour monthly, bonus on holidays

Working hours:

- Mondays to Fridays: 9:00 AM to 5:45 PM

- Saturdays: 9:30 AM to 4:30 PM (Only work 1 Saturday in month)

Place: 142 Hoa Lan, Cau Kieu ward, HCMC

Quyền lợi

• Thưởng: KPI/performance incentives based on consultation results and business revenue achievement
• Chăm sóc sức khoẻ: Annual health check
• Nghỉ phép có lương: 12 days of annual leave
  Extra annual leave day for every 3 years of work
  Paid sick leave
• Đào tạo: Internal development training sessions
• Khác: Gross Salary: 18–22 million VND. In addition, employees are eligible for commission, bringing total monthly earnings to approximately 30 million VND based on performance.
  Salary reviews every year