Growth Lead / Growth Engineering Lead

Location: On-site, Ho Chi Minh City (US time-zone overlap) | Type: Full-time

(VN: Growth Lead / Trưởng phòng Tăng trưởng)

Why This Role Exists

Renn Labs builds products faster than we turn them into revenue — several products across B2B and consumer, all US-market. We need someone to build the systematic growth engine we’ve been missing: the funnels, the tracking, the demand machine, the repeatable playbook.

You’ll own how we get and grow customers, work directly with leadership, and lead a small marketing team. This is a builder role — you ship working funnels and experiments, not strategy decks.

What You’ll Own (First-Year Outcomes)

• Build the GTM/demand engine — instrument the funnel, set up tracking +

attribution, and stand up a repeatable demand playbook across our products.

• Drive a launching product to revenue — own its growth loops and signup/revenue targets.

• Own the number — bring a weekly funnel/revenue view and the decisions, not just questions. Revenue, not vanity metrics.

• Be generative — spot the growth opportunity and ship it, not just when it’s assigned.

• Lead the team — lift our SEO/content, product-ops, and design people onto a real playbook and bar.

What You’ll Work With

Modern growth stack: analytics + attribution (funnel instrumentation), lifecycle/automation, SEO/GEO (AI-search), AI content + campaign pipelines, landing/funnel building (no-code + light code), and AI agents as a default part of how you work.

Must-Haves

Yêu cầu công việc

Must-Haves

We hire for these features, not a title.

• You’ve built a demand/revenue engine from ~zero — a startup, side project, creator business, or solo agency. You can show the system and the number you moved.

• AI-native judgment — you orchestrate AI across content/campaigns/ops, and you know what to automate vs. what only a human should do. (Not prompt volume — judgment.)

• Prototype-first builder — you ship working funnels/pages/experiments fast; comfortable with light code / no-code / SQL / automation.

• Own the number scientifically — tracking, attribution, the experiment loop; data over opinion.

• Breadth + depth — deep in 2+ of {growth/demand, product-marketing,

content/brand}, able to operate across all three.

• Product partner — discuss direction with leadership, take feedback, and distill it into a clear path you lead the team toward; argue your case, then commit fully — even on a call you’d not have made.

• English working proficiency — our products, content, and customers are USmarket.

Nice-to-Haves

GEO/AEO (“relevance engineering”) · B2B SaaS or consumer/affiliate growth · RevOps/marketing-ops · fintech or marketplace experience · having grown a team.

Compensation & Growth

Competitive cash for a senior lead role, plus a real, earned path toward Head of Growth. We hire for what you can build and the number you can move — not credentials or title.

What We Offer

• Frontier AI tooling — the best AI marketing + build stack as your default way of working.

• Ownership from day one — own the revenue engine + decisions; direct access to leadership, no layers.

• US-market exposure — build growth for US-market products (and clients) — rare for a VN-based seat.

• An earned growth path — a real route to Head of Growth as you prove it.

• Top equipment + learning support to stay at the AI frontier.

Quyền lợi

• Nghỉ phép có lương: Highly flexible, personalized work schedules
• Đào tạo: Utilize AI technologies as developmental edges
• Hoạt động nhóm: Access to a team of experienced professionals