Group Product Manager (Focusing on CHC Products)

Purpose of the role:

• Pre-launch and Launch brand assigned in Vietnam market

• Lead and manage marketing activities and sales performance to achieve/exceed team objectives (target, P&L)

• Nationwide quarterly, yearly through strategic planning, operation and execution, communication internal and external stakeholders, training development team with positive attitude and behavior

• Make sure that all activities and documentation for team follow ZPV compliance and company policy in daily practice

Expectations of the Role:

1. Marketing & Sales

• Strategic Planning

• Sharp launch plan with clear CSF, action plan, execution timeline

• Understanding market environment, pharma industry, KOLs, customers, competitors, through field visit, research, market intelligence, analysis tools to develop Brand Plan, Financial plan, SFE plan in short term and medium term.

• Ensuring the brand objectives to achieve within the approved A&P resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling

• KOL development and build professional relationship with key stakeholders (internal and external)

• Operation and execution

• Managing the brand: propose and develop Brand Plan from Strategy to Implementation

• Prepare and allocate target, incentive scheme aligned with brand objective, Commercial Solution Sales contest

• Measure results, Evaluate, Propose & carry out corrective action

2. Operational Planning

• Managing the Brand: propose and develop Unique Selling Point and Brand Positioning

• Implementation & Tactics: Prepare Marketing Mix and Implementation Plan

• Forecasting: marketing base forecasting

• Managing Information Gaps: Market research, assessing competitive activity

3. Ensure Marketing Planning Cycle

• Research & Analysis: Examine markets, customers and competitors

• Plan: Define assumptions (key issues), Establish Objectives, Determine strategies, Set sales goals, Set budget

• Implement: Assign tasks, Carry out the plan

• Control: Measure results, Evaluate, Propose & carry out corrective action

4. Long Range Plan

• Prepare sales, market share, promotional budget and objective

5. Communication

• Define key issue and propose solutions to BU/Sales Manager

• Well-prepare marketing plans for Brand meetings and Business review to discuss and receive feedback

• Preparing and presenting on monthly basis to cross-functional business partners, including GM market, product, competition, and program implementation overview in BRMs (Brand Review Meetings)

• Insure that field force understand the communication strategy and the action plan by providing them regular POA (Plan of Action) in a simplified/easy-to-understand version

• Field works: ensure field work KPIs

• Dual visits: Ensuring twice a month field visits with the reps: one day with hospital rep and one day PC visits/pharmacy rep

• Promomats: define how many promomats (brochures, gimmicks, documents, etc.) will be used in the year

6. Training

• With trainer: ensure FF understand key messages of the brands

• Promomats: timely preparation and provision of promomat to the FF and to ensure FF understand contents of promomats

7. New Product Development

• Proposal

• Develop

• Launch

Education and experience

• Univers

Yêu cầu công việc

Education and experience

• University graduated; Related to pharmaceutical, marketing, or commercial are advantages

• Minimum 3 years experiences in management position; prefer experience in brand name management

• Successful launch brand name pharma product

• Pharmaceutical market knowhow

Required Functional Competencies

• Generating insights from Marketing Analysis

• Brand Strategy Development

• Financial Acumen

• Innovation and Creative Thinking

• Execution Excellence

Skills

• Self motivation and strengthen team spirit with good attitude and behaviors

• Willing to accept related organization changes if any: new brands, tasks, responsibilities

• Closely cooperate with cross-functional (hospital team, business support, IC, HR, BD) to handle business matters and explore business opportunities

• Ready to support Line Managers/Head of Department on ad-hoc requirements (if any)

• Presentation skills

• Management skills/Leadership

• Planning & Organization

• Negotiation & Communication skills

• Time management

• Fluency in English

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