Film PR Specialist

1. PR Planning, Content Strategy & Media Booking Management

• Screen movie and conduct market research (audience, competitor, ..etc) to identify communication opportunities and PR/Digital Marketing Plans to maximize media exposure and audience awareness.

• Ideate and execute creative marketing initiatives/content strategies including but not limited to: Social Channels as well as monitor audience sentiment, social conversations, and market trends to quickly adapt communication strategies during theatrical release.

• Plan and manage media buying and bookings across: Press and online publications; Entertainment and community pages; KOLs/KOCs; Influencers and content creators.

• Plan and coordinate film premiere events, sneak previews, fan screenings, and other publicity activities.

• Manage guest invitations and attendance, including media, influencers, celebrities, partners, and VIP guests.



2. PR Budget & Performance Management

• Manage the assigned PR/Digital Marketing budget for each film campaign, ensuring efficient allocation and cost control.

• Prepare regular reports, including: Campaign Performance Report, Media Coverage Report, Earned Media Performance, Social Performance, Booking Performance, Budget Tracking

• Provide recommendations to optimize campaign ROI and improve future PR initiatives.

• Prepare purchase requests, payment documentation, and vendor-related administrative paperwork as required.

3. Agency & Vendor Management

• Collaborate/Manage external partners (PR/Digital agencies/Productions house/ freelancer..etc) to ensure paid media activities are aligned with the overall PR, content strategy, quality standards, objectives, budgets, and deadlines.

• Support cross-functional collaboration between internal teams and external partners throughout campaign execution.

Yêu cầu công việc

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, or a related field.

• 3 - 4 years of experience in PR, Marketing, Media, Entertainment, Advertising or Creative Agency

or related industries.

• Experience working with media outlets, KOLs/KOCs, influencers, or entertainment campaigns is highly preferred.

• Passion in movies

• Strong creative thinking with the ability to develop engaging campaign concepts.

• Excellent copywriting and storytelling skills.

• Ability to manage multiple agencies, vendors, and stakeholders simultaneously.

• Strong analytical skills with the ability to interpret campaign performance data.

• Good command of written and spoken English.

Quyền lợi

• Thưởng: Performance bonus
• Phiếu giảm giá: Movie tickets
• Khác: Premium Insurance