Event & Marketing Executive

I. JOB OVERVIEW

The Event & Marketing Executive is responsible for planning, conceptualizing, marketing, and executing a wide range of events for TH School, including internal school celebrations, academic activities, admissions events, marketing activations, and large-scale public programs. The role requires strong creativity, excellent organizational skills, and the ability to coordinate effectively with internal departments, students, parents, external partners, media agencies, and vendors to deliver high‑quality, brand‑aligned experiences that support both communication and enrollment goals.

II. SCOPE OF WORK

1. Event Strategy & Planning

● Collaborate with Academic, Marketing, Admissions, and Student Affairs teams to define event objectives, target audiences, and thematic direction.

● Develop creative concepts, event formats, storylines, and experience flows.

● Build comprehensive event plans including timelines, run-downs, scripts, and detailed budgets.

● Conduct research on venues, suppliers, and industry trends to enhance event quality.

● Plan logistics including layout, sound–lighting setup, catering, transportation, and guest flow.

● Coordinate with Facilities, IT, Admin, and Security to ensure operational readiness and safety compliance.

2. Event Organization & Operations

● Coordinate with internal stakeholders, vendors, and partners to ensure seamless event execution.

● Manage supplier timelines, deliverables, and quality control.

● Oversee on-site event management including setup supervision, stage flow, technical coordination, and guest experience.

● Handle issues or emergencies promptly and professionally.

● Conduct post-event evaluation including feedback collection, KPI analysis, and improvement proposals.

● Prepare post-event reports and archive documentation, media assets, and operational records.

3. Budget Management

● Build and manage event budgets, ensuring cost efficiency and transparency.

● Track expenses, negotiate contracts, and ensure high-quality deliverables.

● Work with suppliers and service providers (AV, staging, printing, catering, transportation, etc.) to ensure all event requirements are met.

● Maintain strong vendor relationships and ensure timely, high-quality deliverables.

● Provide clear financial reporting for each event.

4. Event Marketing & Communications

● Develop and implement marketing strategies to promote events and increase participation.

● Coordinate with the Marketing team to produce communication materials, social media content, press releases, and promotional campaigns.

● Ensure all event communication aligns with TH School’s brand identity and admissions goals.

● Support content creation for digital channels before, during, and after events.

● Manage guest communication, inquiries, and information flow.

● Prepare post-event communication and highlight content.

5. VTV Project Coordination

● Serve as the primary coordinator for all projects involving VTV.

● Manage communication, scheduling, and production requirements with VTV teams.

● Ensure TH School’s brand, messaging, and visual identity are accurately represented.

● Oversee logistics, permissions, and on-site coordination for filming or broadcasting activities.

● Prepare scripts, briefing notes, and production support materials.

● Conduct post-project reviews and maintain documentation for future collaborations.

6. Other Tasks

● Work closely with and supervise the Event Coordinator to ensure seamless execution of all event activities.

● Support additional tasks assigned by the Marketing Manager or Business Director.

● Maintain flexibility to work evenings and weekends depending on event schedules.

● Ensure compliance with legal requirements, permits, safety regulations, and emergency response standards.

III. QUALIFICATIONS & SKILLS

Knowl

Yêu cầu công việc

III. QUALIFICATIONS & SKILLS

Knowledge & Skills Requirements

● Excellent organizational and time-management skills; ability to handle multiple tasks and deadlines.

● Strong budgeting and financial planning abilities.

● Outstanding verbal and written communication skills.

● Strong problem-solving and decision-making abilities.

● High attention to detail and commitment to quality.

● Ability to adapt to changing circumstances and work under pressure.

● Knowledge of event technology, registration systems, AV equipment, and production tools is an advantage.

● Creative thinking and innovative approach to event design.

● Understanding of marketing, branding, and communication principles.

Experience & Education

● Bachelor’s degree in Event Management, Hospitality, Marketing, Communications, or related fields.

● Minimum 3 years of experience in event coordination; experience in education is a plus.

● Experience working within a marketing or communications team.

________________________________________

IV. OTHER REQUIREMENTS

● Professional demeanor and strong interpersonal skills.

● Ability to collaborate effectively with students, parents, staff, and external partners.

● Flexibility to work evenings and weekends when required.

● Commitment to delivering exceptional experiences aligned with TH School’s values and brand identity.

Quyền lợi

• Thưởng: 13th salary bonus
• Chăm sóc sức khoẻ: Premium health insurance
• Máy tính xách tay: Each staff member will have a laptop to work on