Ecommerce Campaign Specialist

1. Double Day & Mega-Sales
Build and configure campaign mechanics across all online channels, setting up tiered vouchers, add-on deals, flash sales, and bundle discounts within platform portals.
Create and maintain the detailed execution roadmap for each mega-sale, tracking hourly deal drops, teaser phases, and peak-hour pushes.
Execute real-time monitoring on campaign days, tracking live stock levels, voucher redemption rates, and sales pace, immediately flagging issues or scaling high-performing deals.
2. Thematic Campaign
Translate thematic campaign concepts into curated product collections, landing page layouts, and specific promotional bundles.
Track consumer engagement during thematic events to see which product pairings and visual hooks are driving the highest conversion rates.
3. Cross-Functional Collaboration
Coordinate daily with internal execution teams
(Graphic Design, Digital Marketing, Content, and Livestreaming) to ensure all campaign assets and ad links are delivered according to the master campaign timeline.
Assist in stock forecasting preparation by gathering historical Double Day and thematic sales data to help predict SKU-level demand.
Work with platform support/operations to confirm that submitted campaign deals, banners, and store vouchers are properly approved and displayed.
4. Campaign Analytics & Reporting
Pull post-campaign performance data immediately following Double Day and thematic events, compiling reports on GMV, Average Order Value (AOV), conversion rate, and voucher burn rates.
Maintain campaign history logs to document what promotional mechanics, discounts, and visual themes worked best for future reference.
Experience & Education
3–5 years of experience in Ecommerce Campaign Execution, Digital Merchandising, or Store Operations (Brand-side or Agency/Enabler).
Direct hands-on experience setting up and running campaigns on major e-commerce platforms (e.g., Shopee, Lazada, TikTok Shop, or brand websites).
Bachelor’s Degree in Marketing, Business, or a related field.
Technical & Analytical Skills
Platform Backend Proficiency:
Comfortable navigating seller centers to create vouchers, schedule price changes, set up flash sales, and track real-time analytics.
Strong Excel/Data Skills:
Capable of handling SKU lists, discount calculation sheets, stock allocations, and basic performance dashboards without errors.
Attention to Detail:
Meticulous approach to checking discount math, voucher rules, and promotional banner placement.
Soft Skills & Competencies
High Agility & Speed:
Ability to work quickly and adjust deals or store assets on short notice during high-pressure mega-sale days.
Project Coordination:
Strong organizational skills to manage multiple asset deadlines and keep internal teams on schedule.
Problem-Solving Mindset:
Proactive in identifying potential campaign bottlenecks (e.g., missing assets, unapproved vouchers) before they impact live sales.
Ngành nghề: Thương mại điện tử, Bán hàng / Kinh doanh, Bán lẻ / Bán sỉ
Kinh nghiệm: 3 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh