E-Commerce & Social Media Executive

ROLE PURPOSE

The E-Commerce & Social Media Executive is responsible for the end-to-end management and growth of the company's digital retail presence across multi-channel e-commerce and social media platforms. The role combines daily operational execution with strategic growth initiatives — ensuring platform health, advertising effectiveness, customer engagement, and revenue performance across Shopee, TikTok Shop, Lazada, Facebook, Instagram, and Zalo OA.

KEY RESPONSIBILITIES

1 · E-Commerce Operations & Platform Management

• Manage product listings across Shopee, TikTok Shop, and Lazada — including titles, descriptions, artwork, pricing, and variations.

• Monitor inventory levels, key performance indicators (GMV, traffic, CVR), seller compliance requirements, and platform campaign participation.

• Handle returns, refunds, and delivery coordination with the warehouse team.

• Monitor customer ratings and feedback; liaise with platform delivery contacts to resolve issues promptly.

2 · Advertising & Traffic Optimization

• Allocate and optimize advertising budgets on Shopee Ads, TikTok Shop Ads, and Lazada Ads in alignment with sales targets.

• Monitor daily campaign timing, keyword performance, and conversion impact.

• Evaluate ad effectiveness and recommend improvements to maximize platform visibility and ROI.

3 · Retail Customer Communication

• Handle customer inquiries across all platforms regarding products, orders, complaints, invoices, and delivery — maintaining high response rates.

• Escalate complex issues to relevant internal teams when required.

• Coordinate dispatch of product samples to registered customers as needed.

4 · Content & Social Media Visibility

• Plan monthly content direction based on stock availability and sales movement.

• Coordinate visual assets with the design team and repurpose content efficiently across channels.

• Manage caption writing, post scheduling, and routine engagement activities on Facebook, Instagram, Shopee Video, and TikTok Video.

5 · Reporting & Data Analysis

• Prepare platform performance and operational summary reports on a regular cadence.

• Produce revenue and cost reports; perform accurate data entry into MISA accounting software.

• Analyze performance data and provide actionable observations and recommendations to management.

6 · Livestream Planning & Execution

• Plan livestream schedules, select focus SKUs, and develop content in collaboration with the BID team.

• Coordinate full setup logistics including visual assets, tools, audio, lighting, and location.

• Support on-ground execution and manage post-stream visibility and follow-up activities.

7 · Affiliate Coordination

• Manage affiliate program participation, commission structures, and priority SKU assignments.

• Track creator-generated content; identify and coordinate additional visibility opportunities.

• Oversee sample dispatching to potential affiliate partners.

8 · Marketing & Business Development Project Execution

• Execute marketing tasks and campaigns as directed by the Marketing Manager.

• Support workshops, influencer collaborations, and partnership outreach initiatives.

• Coordinate cross-functional stakeholders for retail customer acquisition activities.

9 · Platform Visibility & Growth Monitoring

• Track trending products, keyword opportunities, and platform algorithm changes.

• Evaluate and test low-cost organic growth tactics to improve reach and engagement.

• Monitor seller reward programs, campaign mechanics, and Key Account Manager (KAM) incentive programs.

QUALIFICATIONS & REQUIREMENTS

Yêu cầu công việc

QUALIFICATIONS & REQUIREMENTS

Education & Experience

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Minimum 1–2 years of hands-on experience managing e-commerce stores on Shopee, TikTok Shop, and/or Lazada.

• Prior experience running paid advertising campaigns on e-commerce and social media platforms is preferred.

• Experience in the F&B industry is preferred

Technical Skills

• Proficiency with Shopee Seller Center, TikTok Shop Seller Center, and Lazada Seller Center.

• Familiarity with MISA or similar accounting/ERP software for data entry and reporting.

• Working knowledge of social media management (Facebook, Instagram, Zalo OA).

• Competent in Microsoft Excel / Google Sheets for reporting and data tracking.

• Basic understanding of content creation workflows and coordination with creative teams.

Soft Skills

• Strong organizational skills with the ability to manage multiple platforms and tasks simultaneously.

• Detail-oriented with a commitment to accuracy in listings, data entry, and communications.

• Proactive problem-solver with good judgment in escalation decisions.

• Effective communicator — both written and verbal — in Vietnamese; working English is a plus.

• Collaborative team player, comfortable coordinating with warehouse, design, accounting, and external agencies.

Quyền lợi

• Thưởng: Bonus
• Chăm sóc sức khoẻ: Healthcare
• Xe đưa đón: Traveling Allowance