Digital Marketing Specialist

We are seeking a Digital Marketing Specialist (Senior) to lead and execute high-impact marketing campaigns across eCommerce platforms and digital channels. As part of the e-commerce team, this role plays a key part in driving sales, brand awareness, and user engagement for Con Cưng.

Marketplace Advertising

• Responsibility for all advertising activities on marketplaces such as: Shopee, TikTok Shop, and Lazada to achieve business KPIs.
• Plan, implement, and optimize paid ads performance daily and campaign monthly.
• Manage and allocate budget daily efficiently and optimize across views by Campaign/Category/Product strategy.
• Data analysis, key word, market insight, competitor to recommend efficient plan.
• Test and learn new tactics, new format ads to optimize performance.
• Collaborate with internal and external teams to increase efficiency of advertising activities.
• Manage advertising payment processes.

Affiliate Marketing

• Recommend and implement campaigns to drive customer acquisition and revenue growth through the affiliate program.
• Build a plan to recruit and increase loyalty of affiliate partners (KOLs, KOCs, Influencers).
• Tracking performance metrics, analyzing data to identify trends and opportunities for growth.
• Manage affiliate payment processes.

Branding Campaigns

• Build media efficiency plan for campaign across perspectives: objective, target audience, media approach, channel selection, budget optimization.
• Set up, manage and optimize performance to achieve the main goal of the campaign.
• Data analysis on consumer behavior to define the right target audience with multiple product categories and campaigns
• Advice internal team with best practices, key learning to optimize campaign performance.
• Measure effectiveness using tools such as Google Tag Manager, GA4, and Looker Studio.
• Stay updated on digital trends and tools to identify new growth opportunities.

Yêu cầu ứng viên

• Minimum 3 years of experience in digital marketing, preferably in eCommerce
• Proven experience in leading of big campaign across multiple digital platforms.
• Strong knowledge of digital advertising platforms: Shopee Ads, Lazada Ads, TikTok Shop Ads, Facebook, Google, Affiliate, etc.
• Proven experience in performance marketing and affiliate management.
• Data-driven mindset with experience using digital research and analytics tools.
• Creative, proactive, detail-oriented, handle work pressure, multiple task and able to work independently.

Quyền lợi được hưởng

- Annual bonus: 2 - 3 months under minimum KPI requirement

- Fast promotion opportunities based on personal ability

- Work in a dynamic, open, creative environment

- Regular training, company team building, birthday bonus