Digital Marketing Executive - Global Company

About Us

Established in 2015, uhomes.com is one of the leading accommodation booking platforms for global students.

Backed up by prominent investors such as New Oriental group, listed company on NYSE with market cap of $13bn; and Translink capital, a venture capital fund from Silicon Valley and a few more.

Since 2015, Uhomes is an international company with offices located in London, Manchester (UK), New York, Boston, and Los Angeles (US); Beijing, Tianjin (China); Mumbai, Pune (India); Kuala Lumpur (Malaysia); Bangkok (Thailand); Seoul (South Korea); and Taipei (Taiwan), with operations in over 27 countries and regions. We continue to look for expansion into multiple countries as well as to diversify our property portfolios.

Website: https://vn.uhomes.com/

Fan page: https://www.facebook.com/uhomesvietnam.official

Who are we looking for:

We are looking for a Digital Marketing Executive who can take ownership of our social media channels, especially TikTok, and grow them from the ground up. This role is ideal for someone who is not only creative but also performance-driven. The candidate should be able to plan, shoot, edit, publish, and optimize video content with a clear goal: generating qualified leads, improving conversion, and contributing to business growth.

In addition, this role will also be responsible for Uhomes Vietnam’s Student Ambassador Program and KOC network. The candidate will work with student creators, ambassadors, and KOCs to create authentic, relatable, and performance-oriented content for Uhomes Vietnam.

We are looking for a hands-on content creator with strong social media instincts, a good understanding of short-form video trends, and the ability to turn ideas into content that attracts, engages, and converts our target audience. Candidates who are confident in appearing in videos and representing the brand on camera will be preferred.

Your working arrangements would be as below:

• Working time: 9:00 - 18:00, Mon – Friday

• Location: 10F, VIT Tower, 519 Kim Ma, Hanoi

Responsibilities

• Plan, produce, shoot, edit, and manage video content for social media platforms, including but not limited to TikTok, YouTube, Facebook, and Instagram.

• Build and grow assigned social media channels from zero or early-stage development, especially TikTok.

• Develop monthly content calendars with clear content pillars, posting schedules, campaign themes, and performance goals.

• Create engaging short-form and long-form video content that supports brand awareness, lead generation, conversion, and sales initiatives.

• Manage Uhomes Vietnam’s Student Ambassador Program and KOC network, including sourcing, briefing, content coordination, performance tracking, and relationship management.

• Identify suitable student creators, KOCs, and community influencers who can create authentic content for Uhomes Vietnam across key study-abroad markets.

• Research social media trends, audience behavior, competitor activities, and platform updates to identify new content opportunities.

• Propose fresh video concepts, formats, hooks, scripts, and creative angles that are suitable for the target audience.

• Confidently appear in videos when needed, including hosting, interviewing, product/service explaining, event coverage, or social-style content.

• Source, curate, and repurpose user-generated content, student stories, event content, market updates, and relevant industry trends for social media.

• Work closely with sales, partnership, and marketing teams to ensure content aligns with business objectives, campaigns, promotions, and customer needs.

• Collaborate with the other teams to organize and follow up on monthly offline events.

• Attend company events, interact with event attendees, capture content, and support conversion activities through online and offline engagement.

• Engage with the online community by responding to comments, messages, and mentions in a timely and brand-appropriate manner.

• Track, analyze, and report social media performance, including reach, engagement, follower growth, video views, click-through rate, leads, conversion, and revenue contribution.

• Use editing tools, Canva, CapCut, Adobe Premiere, or other relevant video and content creation tools to produce high-quality content efficiently.

• Other specialized tasks as required by the job.

QualificationsYêu cầu công việc

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Media, or a related field.

• 3–5 years of experience in social media, digital marketing, video content creation, community management, or growth marketing.

• Proven experience in building or growing TikTok, YouTube, or other social media channels from zero or early-stage development.

• Strong hands-on ability in shooting, editing, and producing video content for social media platforms.

• Strong understanding of TikTok, YouTube Shorts, Reels, Facebook, Instagram, and social media best practices.

• Ability to create content with a clear performance goal, such as lead generation, conversion, or revenue growth.

• Proven track record of delivering measurable results through social media channels, such as leads, bookings, sales, revenue, or other business outcomes.

• Experience working with creators, KOCs, student ambassadors, campus ambassadors, influencers, or community contributors is a plus.

• Good ability to brief, coordinate, and manage external creators or ambassadors.

• Good sense of trends, storytelling, hooks, visual style, pacing, and audience psychology.

• Comfortable working both creatively and analytically, with the ability to review data and improve content performance.

• Excellent written and verbal communication skills.

• Confident, proactive, and willing to test new content formats and ideas.

• Ability to work effectively in a fast-paced, dynamic environment.

• Experience appearing in videos, hosting content, interviewing people, or representing a brand on camera is a plus.

• Experience in education, study abroad, student services, real estate, or accommodation-related industries is a plus.

Why join us?

• Professional development and training opportunities, including overseas training programs.

• Opportunity to learn deeply about business operations, international student housing, and cross-market growth.

• Room for ownership, influence, and measurable impact in a flat organizational structure.

• Opportunity to build social media channels, Student Ambassador content, and KOC networks with real business impact, not just vanity metrics.

• A supportive culture and a young, dynamic team at Uhomes.com.

Quyền lợi

• Thưởng: Professional development and training opportunities, including overseas training programs
• Hoạt động nhóm: Opportunity for detailed learning about business operations
• Khác: A supportive culture and a young dynamic team will make you feel at Uhomes.com