Tuyển dụng D2C Channel Marketing Senior Specialist tại Hồ Chí Minh

1. Integrated Campaign Management.

• Own integrated campaign planning across Samsung.com, TikTok Shop and future online sales platforms.

• Translate BU/product priorities, promotions and sales objectives into actionable channel campaign plans.

• Develop campaign approach covering target audience, proposition, content, media, platform experience and conversion mechanics.

• Coordinate with BU Marketing, Sales, CRM, Media and other functions to ensure consistent campaign execution.

• Manage campaigns end-to-end from planning and briefing to launch, optimization and post-campaign review.

2. Platforms Operations & Website Management.

• Manage day-to-day marketing operations of Samsung.com and other online commerce platforms.

• Receive and consolidate platform requests from BU, Media and relevant functions.

• Coordinate agency execution of landing pages, product pages, banners, promotions and other on-site content.

• Manage publishing timeline, content accuracy, QA and go-live readiness.

• Continuously review platform experience and identify opportunities to improve customer journey and conversion.

3. Media Funnel & Customer Journey•

• Understand and manage the full digital funnel from awareness → traffic → consideration → conversion → retargeting.

• Work agencies to develop audience, traffic acquisition and retargeting strategies.

• Connect media activities with on-platform customer experience and commercial objectives.

• Identify funnel drop-offs and recommend actions to improve traffic quality, engagement and conversion.

4. Performance & Customer Analytics.

• Analyze customer behavior, campaign and platform performance to identify business opportunities.

• Monitor key funnel metrics including Traffic, Qualified Visits, Product Views, Add-to-Cart, Conversion, Revenue and ROAS.

• Understand performance by campaign, audience, traffic source, product category and platform.

• Translate data into clear insights and recommendations for Sales, Marketing, Media and management.

• Build campaign learnings and continuously optimize future activities.

5. Cross-functional & Agency Management.

• Act as the key D2C marketing contact for online platform-related requests.

• Manage agency briefs, deliverables, timelines and execution quality.

• Ensure all stakeholders are aligned around common campaign priorities and commercial KPIs.

• Support new online platform development and identify new opportunities to grow D2C business.

Yêu cầu công việc

• 3–5+ years of experience in e-commerce, digital marketing, performance marketing or online channel management.

• Strong understanding of digital media funnels, e-commerce customer journeys and conversion optimization.

• Experience managing websites, e-commerce platforms or social-commerce channels.

• Ability to analyze customer behavior and campaign/platform performance.

• Experience working with media, creative and web production agencies.

• Strong project management and cross-functional stakeholder management skills.

• Commercial mindset with ability to connect marketing activities to traffic, conversion and revenue.

• Experience with website, TikTok Shop, marketplaces, consumer electronics or high-consideration categories is a plus

Quyền lợi

• Thưởng: 13th month salary + Performance Bonus
• Chăm sóc sức khoẻ: Health Care Insurance for Individual & Dependant