CRM Executive

          Customer Relationship Management (CRM) Focus:

• Develop and execute CRM strategies and programs.
• Build and develop customer journey based on segmentations.
• Develop and implement communication strategies through CRM channels (e.g., email, Zalo OA, targeted promotions) to build relationships and drive loyalty.
• Collaborate with the Retail team to ensure integration of CRM initiatives with sales activities.

• Identify opportunities to leverage CRM data to gain insights into trade partner behavior and preferences.

  In-depth analysis of customers:

• Perform in-depth analysis of behaviors and segments to gain insights into customer touchpoints and opportunities for performance optimization.
• Prepare and co-ordinate the completion of various data and analytics reports to support decision making, strategic planning and track KPI performance to track the effectiveness of initiatives.
• Develop dashboards and carry out communication of key findings, actionable insights and recommendations to stakeholders.
• Manage, build and maintain reports and dashboards that are created for marketing ensuring automation avoiding manual reports.

• Cut through large data sets and multiple analysis options to provide intelligible, actionable reports and analysis.

  Cross-functional Collaboration:

• Work closely with sales, marketing, and other relevant departments to ensure alignment and effective execution of CRM initiatives.

• Liaise with external agencies and vendors as needed.

  Customer Service:

• Work closely with CS team to support and deliver the solution for customers complaints (via Email, Zalo, Facebook).
• Build and develop Zalo OA to connect API to enhance customer experience.

Yêu cầu ứng viên

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience at the same position for above 1 year.
• Strong analytical skills and experience using various data analysis tools and techniques (e.g., SQL, BI platforms, data visualization tools).
• Fluency in English & effective communication skills to present findings clearly.
• Proven experience in developing and implementing CRM strategies and managing CRM systems.
• Excellent analytical and problem-solving skills with the ability to interpret data and generate insights.
• Experience with CRM software (e.g., Microsoft Customer Insight, Mailchimp, Zalo OA,...) is highly desirable.

Quyền lợi được hưởng

• 13th-month salary.
• Full insurance coverage in accordance with labor law (social, health, and unemployment insurance).
• Training & development opportunities to support professional growth and career advancement.
• Additional company benefits in line with internal policies.