Content Lead

1. Content Strategy (Multi-Platform)
•       Build an integrated content strategy and editorial calendar across owned, earned, and paid channels (Website/Blog, SEO, Email/CRM, LinkedIn, Facebook, TikTok, YouTube, Community platforms, PR).
•       Define content pillars, messaging frameworks, and audience personas; ensure consistency with brand narrative and business goals.
•       Plan content formats by channel (longform, shortform, video scripts, live formats, carousels, guides, whitepapers, UGC/community content).
•       Partner with Performance Marketing to align content with funnels (awareness, consideration, conversion, retention) and repurpose hero content into multi asset campaigns.
2. Community Building & Engagement
•       Develop a community growth strategy for organic channels (e.g., social groups, Facebook Groups, forums, loyalty hubs).
•       Establish moderation guidelines and escalation playbooks; monitor sentiment and engagement health metrics.
•       Identify and activate advocates/KOLs/creators; manage ambassador programs.
3. Team Leadership & Operations
•       Lead, mentor, and develop a highp erforming content team (writers, editors)
•       Define workflows, SLAs, content QA standards, and version control.
•       Manage resourcing, prioritization, and sprint planning with clear briefs and deadlines.
4. Creative Briefing & Designer Collaboration
•       Translate strategy into actionable creative briefs (objective, audience, single minded message, mandatories, tone, references, spec).
•       Manage designers’ output (static, motion, video thumbnails, infographics, layouts) to deliver concept and performance goals.
•       Run structured feedback cycles; approve final assets with brand and accessibility standards met.
5. Copywriting Excellence
•       Oversee content quality: voice, grammar, storytelling, formatting, and accessibility.
•       Own the style guide and taxonomy; ensure brand and legal compliance.
•       Implement SEO best practices (keyword strategy, interlinking, metadata, schema basics) and collaborate with SEO/Performance for continuous optimization.
•       Creating script and delivers effective sales presentations on social media, media (MC script, sales presentation script, testimonial script, interview script)
•       Writing clear and attractive copy with a distinct voice for content
6. Measurement & Optimization
•       Define channel level KPIs and OKRs; build dashboards with Marketing Analytics.
•       Run A/B tests on headlines, formats, hooks, CTAs, and publishing times; use insights to iterate.
7. Cross Functional Collaboration
•       Partner with Business Units, Brand Manager, Performance for narratives, launches, and campaigns.
•       Ensure content supports lead generation and lifecycle programs (nurture streams, onboarding, retention).
Required Competencies
·       Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity
·       Proven experience building multi‑platform content strategies tied to growth outcomes.
·       Strong editorial judgment, storytelling, and ability to turn insights into narratives.
·       Community building and social engagement expertise (program design, moderation, activation).
·       Proficient at writing/rewriting briefs and giving actionable creative feedback.
·       Data‑driven mindset; comfort with dashboards, experimentation, and iterative improvement.
·       Team leadership: coaching, prioritization, conflict resolution, and stakeholder management.
·       Expertise using SEO best practices to write creative copy that includes effective keyword placement
·       Excellent verbal communication skills with a good command of the English language
·       Extremely computer literate, especially with how to write, interpret, …
·       Advanced written communication skills and an ability to read copy in English
·       Experience with social media engagement strategies and best practices
·       Strong skills in creating original content that targets a specific audience and meets company objectives
·       Basic technical knowledge of MS Office and WordPress
Qualification and Experience Required
·       Bachelor’s degree in Journalism, Marketing, Communications, or a related field.
·       Minimum of 4 years of experience in content creation, copywriting, or digital marketing, with a proven track record of delivering high-quality content.
·       At least 2 years in a managerial or supervisory role, demonstrating the ability to lead teams, manage creative workflows, and mentor junior staff.
·       A strong portfolio showcasing successful content campaigns or strategic projects is highly preferred
Ngành nghề: Truyền hình / Báo chí / Biên tập, Quảng cáo / Đối ngoại / Truyền Thông, Giáo dục / Đào tạo
Kinh nghiệm: 3 Năm
Cấp bậc: Trưởng nhóm / Giám sát
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh