Consumer Technical Insights (CTI) Manager

Lead market & consumer understanding for the Category, apply advanced quantitative & qualitative research methods and techniques to explore and identify unmet needs to serve the process of finding and developing new ideas.

Manage and implement research projects according to R&D innovation process contributing to achieving outstanding product development in the market.

1. Consumer Engagement, Research & Technical Insights

- Recruit & manage Consumers-in-Love (CiL) database for real-time consumer feedback.

- Conduct in-field research & product testing sessions to capture sensory, technical, and consumer insights.

- Identify consumer and technical trends, unlocking insights that drive Masan R&D programs.

- Benchmark product performance vs. competition and identify improvement opportunities.

- Design and lead Technical Habits & Attitude (H&A) studies to translate findings into actionable technical product opportunities.

2. Innovation Project & Product Development

- Work with R&D and manufacturing to optimize product formulations and packaging.

- Design, coordinate, and execute Consumer Technical Insight (CTI) work within product development, including technical test plans, cost evaluation, and timing management.

- Ensure alignment of sensory, functionality, and packaging with consumer and business expectations."

3. Market & Competitive Analysis

- Identify trends, white spaces & technology impact for new product and packaging opportunities.

- Conduct competitive benchmarking & market research to guide portfolio management.

- Collaborate with Brand to define target audiences and refine positioning strategies.

Yêu cầu công việc

- Bachelors in Food Technology or Other relevant fields

- English in R&D Field

- Data Analytics skill

- Presentation & Communication

- Developing & Maintaining Scientific Knowledge

- Discover Consumer Technical Insights

- Knowledge of utilizing statistical data analysis

Quyền lợi

• Thưởng: 13th payment
• Máy tính xách tay: Laptop
• Khác: Attractive Performance Bonus