Chief Marketing Officer, Fintech

This position defines and executes digital marketing and customer growth strategy for a large-scale digital platform. The role focuses on scaling users, enhancing digital experience, and strengthening brand presence across the full customer lifecycle.

Description

* Define and implement digital growth strategy across key channels

* Manage performance marketing activities such as paid media, mobile acquisition, and partner channels

* Design and optimize full customer funnel including awareness, acquisition, activation, engagement, and retention

* Improve efficiency metrics such as acquisition cost, lifetime value, and conversion rates

* Apply data, attribution models, and automation tools to enhance effectiveness

* Set direction for user experience across digital platforms, ensuring consistency and usability

* Align with product, technology, and data functions to enhance customer journeys

* Establish brand positioning and ensure consistency across communication channels

* Oversee campaigns, communication initiatives, and market presence

* Expand digital ecosystem through partnerships and commerce initiatives

* Use customer data to identify new revenue opportunities

* Build marketing intelligence capabilities and data frameworks

* Apply advanced data and AI tools to personalize customer engagement

Profile

A successful Chief Marketing Officer should have:

* Bachelor's degree or above in marketing, business, technology, or a related discipline

* Extensive experience in digital marketing, growth strategy, or digital product environments

* Background within financial services, fintech, or large digital platforms is preferred

* Proven success in scaling digital products and driving user growth

* Strong expertise in performance marketing, mobile growth, and lifecycle management

* Familiarity with data ecosystems, APIs, and marketing technology tools

* Strategic mindset combined with strong execution capability

* Ability to coordinate across multiple functions including marketing, product, and technology

* Data-oriented thinking with strong communication skills

* High level of accountability, adaptability, and integrity

Job Offer

* Structured training and development programs

* Exposure to senior stakeholders and strategic initiatives

* Clear career progression opportunities within the organization

* Comprehensive employee benefits and wellbeing programs

To apply online please click the 'Apply' button below. For a confidential discussion about this role please contact Trang Trinh on.

Yêu cầu công việc

A successful Chief Marketing Officer should have:

* Bachelor's degree or above in marketing, business, technology, or a related discipline

* Extensive experience in digital marketing, growth strategy, or digital product environments

* Background within financial services, fintech, or large digital platforms is preferred

* Proven success in scaling digital products and driving user growth

* Strong expertise in performance marketing, mobile growth, and lifecycle management

* Familiarity with data ecosystems, APIs, and marketing technology tools

* Strategic mindset combined with strong execution capability

* Ability to coordinate across multiple functions including marketing, product, and technology

* Data-oriented thinking with strong communication skills

* High level of accountability, adaptability, and integrity

Quyền lợi

• Thưởng: Performance Bonus