Business Development Director

1. POSITION OBJECTIVE

Responsible for developing the strategy and organizing the management of all business activities of Bonario and Ordinaire; ensuring the achievement of revenue, GP, profit, customer development, market expansion, and brand value enhancement targets according to monthly, quarterly, and annual plans.

Play a key leadership role in building a high-performing sales team, developing key customer groups, standardizing sales methods, and ensuring that the brand image is implemented consistently and professionally in line with the Company’s long-term growth direction.

2. KEY RESPONSIBILITIES

2.1. Business Development Strategy

• Collaborate with the Board of Directors to formulate business and market development strategies to achieve the growth objectives of Bonario and Ordinaire in each stage.

• Develop monthly, quarterly, and annual revenue, GP, profit, pipeline, and business budget plans; ensuring feasibility and alignment with the Company’s resources.

• Translate strategic directions into a system of targets, action plans, and specific priorities for each team, area, and customer segment.

• Monitor and evaluate implementation results and resource utilization efficiency; promptly propose adjustments to the business strategy when necessary.

• Analyze the market, competitors, design trends, materials, and customer behavior to identify growth opportunities, develop the market, and position brand value.

2.2. Market and Customer Development

• Lead the development of key customer groups, including architects, designers, developers, contractors, dealers, project clients, and high-end individual clients.

• Develop strategies to acquire new customers, reactivate former customers, and increase the customer return rate.

• Directly participate in consulting, developing commercial proposals, negotiating, and driving contract signing for major customers or projects of strategic significance.

• Develop sustainable relationships with partners, associations, design firms, and parties capable of generating long-term project leads.

• Take the lead in promoting cross-selling activities between Bonario, Ordinaire, and related units to optimize revenue and the value generated from each customer.

• Control the quality of customer care, the feedback-handling process, and the maintenance of after-sales relationships.

2.3. Revenue and Business Performance Management

• Assume full responsibility for the business performance of Bonario and Ordinaire, including revenue, GP, order value, conversion rate, and pipeline effectiveness.

• Effectively manage cash flow from business activities by driving contract signing, ensuring payment schedules, and coordinating the timely collection of receivables.

• Establish mechanisms to monitor and control sales performance by employee, customer group, project, brand, and stage of the sales process.

• Manage the forecast and pipeline; analyze the reasons for won, lost, or delayed opportunities to improve forecasting accuracy and decision-making quality.

• Approve or submit quotations, discount levels, commercial terms, and exceptional cases to the competent authority for approval in accordance with the Company’s delegation of authority regulations.

• Propose and implement solutions to increase revenue, improve conversion rates, optimize sales costs, and enhance the value generated from each customer.

2.4. Sales Team Management

• Lead a strong team and assign markets, customer groups, and scopes of responsibility.

• Establish KPIs, sales targets, and development objectives for the Sales team.

• Organize periodic meetings, review the pipeline, and evaluate each member’s fulfillment of commitments.

• Coach and develop the team’s capabilities in customer prospecting, needs discovery, solution consulting, presentation, negotiation, contract closing, and customer relationship management.

• Coordinate with HR in recruitment, training, evaluation, appointment, and building a high-quality team.

• Build a proactive, disciplined, responsible, collaborative, and results-oriented work culture.

2.5. System Development, SOPs, and AI Application

• Develop, standardize, and periodically review the SOP system for all business and market development activities, ensuring transparency and alignment with the Company’s growth direction.

• Control process compliance, data accuracy, and the execution quality of the sales team; promptly correct deviations that affect business performance.

• Be responsible for ensuring that customer, opportunity, quotation, order, customer care history, and pipeline data are updated fully, consistently, and on time in the Odoo/CRM system.

• Lead the application of AI, dashboards, checklists, and digital tools in customer prospecting, pipeline management, data analysis, report preparation, proposal development, and business decision support.

• Evaluate the effectiveness of tools, processes, and improvement initiatives; select and scale solutions that shorten processing time, reduce manual work, and improve team productivity.

2.6. Reporting and Advisory

• Provide periodic reports to the Board of Directors on revenue, GP, pipeline, forecast, customers, receivables, team performance, and business risks.

• Analyze sales data and propose decisions related to markets, products, selling prices, personnel, and resources.

• Advise the Board of Directors on strategies for developing the brands, customers, and product ecosystem of Bonario and Ordinaire.

• Hold a Bachelor’s degree or higher in Business Administration

Yêu cầu công việc

• Hold a Bachelor’s degree or higher in Business Administration, International Business, Architecture, Interior Design, or a related field.

• Have at least 7 years of experience in business and at least 3 years in a sales management position.

• Preference will be given to candidates with experience in curtains, fabrics, wallcoverings, interiors, finishing materials, or project sales.

• Have experience working with architects, designers, developers, contractors, and high-end individual clients; possessing these customer networks is a significant advantage.

• Have the capability to develop strategies and manage revenue, GP, pipeline, budgets, and teams.

• Have skills in solution consulting, presentation, negotiation, and closing high-value projects.

• Have good English communication skills and the ability to conduct meetings, present, and negotiate with foreign customers and partners.

• Have experience using ERP software proficiently.

• Have experience developing, implementing, and evaluating SOPs.

• Have the ability to apply AI, data analysis, and digital tools to business activities.

• Possess strategic thinking, leadership ability, decisiveness, integrity, a high sense of responsibility, and a results-oriented mindset.

Quyền lợi

• Thưởng:
  - % Hoa hồng nổi bật
  - Lương tháng 13, 14
  - Lương cơ bản tăng theo doanh số
• Chăm sóc sức khoẻ: Khám sức khỏe định kỳ, tham gia BHXH đầy đủ.
• Khác: Các chính sách Phúc lợi động viên trong năm:
  - Sinh nhật, thăm hỏi, hiếu hỉ, ốm đau
  - Quà, thưởng các ngày lễ lớn
  - Teambuilding năm 4 lần
  - Companytrip năm 1-2 lần
  - Phụ cấp cơm, đồng phục, phương tiện
  - Môi trường cởi mở, trẻ trung và năng động