Brand Marketing Specialist

- 1. Brand Strategy & Manufacturing Storytelling
- Develop compelling brand content that showcases factory processes, craftsmanship, and engineering excellence (e.g. “Behind the Scenes”, factory tours, production stories).
- Highlight quality standards, certifications, innovation, and manufacturing capabilities to build trust and reinforce brand authority.
- Build clear and consistent brand messaging that communicates the quality, craftsmanship, and manufacturing standards behind “Made in [Location]”.
- 2. Product Marketing & Launch Management
- Translate technical specifications into clear, market-friendly messaging in collaboration with R& and Engineering teams.
- Plan and execute product launches, emphasizing key features, benefits, and use cases for commercial and selected residential markets.
- 3. Social, Content & Visual Management
- Own brand presence across social media channels and content platforms.
- Plan content calendars and oversee production of visual and written assets, including factory photoshoots and videos.
- Ensure consistency in brand voice, tone, and visual identity.
- 4. Digital Marketing & Website Ownership
- Manage digital marketing activities (organic and paid) to support brand awareness and demand generation.
- Own and maintain brand websites, ensuring updated content, strong messaging, and user experience.
- Monitor digital performance and optimize based on data insights.
- 5. B2B Support & Trade Show Management
- Support distributors and sales teams with brand assets, marketing toolkits, and product communication materials.
- Plan and manage brand presence at key industry exhibitions and trade shows to showcase factory capabilities and innovations.
- 6. Reporting, Performance & Budget Management
- Manage approved marketing budgets and track campaign performance and ROI.
- Prepare regular reports (weekly, monthly, quarterly, annual) with actionable insights and recommendations.
- 7. Cross-Functional Collaboration & Other Duties
- Collaborate closely with Sales, Engineering, Operations, and external partners to ensure brand alignment.
- Perform other marketing-related tasks as assigned by the CEO.
Yêu cầu công việc
- Bachelor’s degree in Marketing, Business, or related field.
- 3+ years of experience in marketing, preferably in manufacturing or hospitality industry.
- Ability to translate technical details into compelling marketing content.
- Experience with trade shows, digital marketing, and visual content production.
- English both speaking and writing fluency
Quyền lợi được hưởng
- Salary: Negotiable based on capability/experience
- Work Environment: Opportunity to work in a youthful, dynamic environment with on-the-job skill training
- Professional Growth: Learn from experience and enhance professional qualifications
- Benefits: Full benefits in accordance with labor laws and company regulations
- Salary Review: Annual salary performance review