Brand Marketing Officer

Job title: Brand Marketing Officer

School: EMASI Nam Long (ENL)

Report to: Director of Admissions and Communications

Responsibilities and Duties:

MARKETING & COMMUNICATIONS:

• Act as Brand Custodian, ensuring the school’s value proposition, USP, and brand guidelines are consistently implemented across all channels.

• Develop and execute an annual marketing plan with clear campaign objectives and timelines aligned with the school’s strategic direction.

• Responsible for all school events including internal community events and external admissions events; coordinate with different departments and stakeholders to deliver excellent experiences for families.

• Assure a friendly and fluid digital experience across owned, earned, and paid media.

• Work closely with Digital, Content Creator, and Design teams to create relevant and unique creatives for the school that emphasize EMASI Nam Long’s USP and the EMASI brand overall.

• Oversee the planning and production of all marketing materials, photography, videography, and media content, ensuring outputs meet high professional and brand standards.

• Monitor and manage the school’s digital presence across websites, social media platforms, online communities, forums, and review channels; take proactive action to protect and strengthen the school’s reputation.

• Conduct regular market research to understand parent expectations, market trends, competitor activities, and emerging opportunities, translating insights into actionable marketing initiatives.

• Support and amplify Word of Mouth (WoM) and referral programs to build a strong parent ambassador network.

• Support management in communication decisions during crisis situations or sensitive issues.

• Ensure solid lead and enrolment tracking on a daily and weekly basis.

• Oversee and take timely action on all matters related to the school's internal and external communications.

• Conduct regular competitor analysis and market intelligence reports, proposing and executing timely actions based on findings.

LEADERSHIP

• Manage and grow the Marketing & Communications team within the campus;

• Proactively work with the SLT and other departments’ manager to improve the student life and school quality overall;

• Proactively connect with parents, families and other stakeholders to present well the school.

Qualifications:

Yêu cầu công việc

Qualifications:

• Graduated from college with a major in graphic design, journalism and communications, marketing, or a related field.

Experience:

• At least 2 years’ experience working in a similar position at an international educational institution is an advantage.

• Good analytical skills and proven record of using data and research to support initiatives undertaken

• Ability to build, manage and motivate team members

• Experience of working with CRM systems and integration with the sales life cycle

• Experience in monitoring competitor market activity

• Experience in using digital and social media trends and tools to influence the sales life cycle

• Understands and is able to build strong customer advocacy and repeat client loyalty and retention.

Competencies:

• Strong and confident verbal and written communication skills in Vietnamese.

• Able to communicate in English (intermediate level desired).

• Excellent writing, editing, and proofreading skills, with the ability to develop compelling marketing, admissions, and communication content.

• Strong visual and creative judgment, with a good eye for photography, videography, design, and brand presentation.

• In-depth knowledge of admission KPIs, CRM systems, and marketing analytics platforms.

• Strong reporting and analytical skills, with the ability to translate data and insights into actionable recommendations.

• Proficient in the use of AI tools and emerging technologies to enhance marketing productivity, content creation, research, reporting, and campaign performance.

• Excellent communication and interpersonal skills, including negotiation and stakeholder management.

• Leadership and management skills, including the ability to work under pressure and manage multiple priorities.

• Creative, positive thinker with a can-do attitude.

• Strong attention to detail and ability to identify risks, issues, and opportunities early.

• Professional personal presentation and appearance.

• Hardworking, detail-oriented, proactive, reliable, and accountable.

(*) Note: Flexible work attitude is required, as some occasional evening and weekend work may be required.

Quyền lợi

• Chăm sóc sức khoẻ: Annual Health Check and Premium Health Insurance (Bảo Minh)
• Nghỉ phép có lương: Additional School Leaves, besides 12 Annual Leaves
• Thư viện: Modern Library for all staff
• Máy tính xách tay: Laptop and necessary equipment provided from 1st working date
• Căn-tin: School Lunch Provided on working dates