Tuyển dụng Brand Manager (Social Media & E-Commerce) tại Hồ Chí Minh

The Brand Manager of Social Media & E-Commerce will strategically dual-manage and elevate the digital footprint, brand equity, and online commercial channels for both craft beer portfolio and premium wine portfolio. This role requires a expert capable of:

- Creating strategy plus storytelling & medium touchpoints to build brand awareness and digital/social engagements for all brands in all social platforms

- Managing analytical, conversion-driven e-commerce execution to boost digital revenue growth

Key Responsibilities

1. Brand Strategy & Omnichannel Alignment

- Voice Differentiation: Keep a distinct voice for craft beer (community-focused, lifestyle) and premium wine (heritage, sophistication).

- 360° Campaigns: Strategy and rollout of product launches across all digital and retail touchpoints.

- Asset Governance: Manage cross-brand asset guidelines to ensure seamless visual and copy continuity.

2. Social Media & Content Marketing

- Growth Management: Scale growth and retention across Facebook, Instagram, TikTok, and Zalo.

- KOL & Influencer Strategy: Lead relationships with F&B bloggers, sommeliers, and lifestyle creators.

- Content Excellence: Oversee visual production houses and copywriters for high-impact social media assets.

3. E-Commerce & Performance Marketing

- Store Optimization: Manage revenue performance on Shopee, Lazada, TikTok Shop, and direct-to-consumer (D2C) websites.

- Paid Media Execution: Direct performance ad spends focusing on healthy Return on Ad Spend (ROAS) and low Customer Acquisition Costs (CAC).

- Live Commerce: Strategize and supervise targeted livestreams on commerce marketplaces.

4. Leadership & Data Diagnostics

- Reporting: Track and pitch weekly growth metrics directly to the management.

- Budget Oversight: Efficiently distribute budgets across creative content production and paid acquisition.

Yêu cầu công việc

- Experience: 5–7 years in digital marketing or brand management; minimum 2 years in a leadership position.

- Industry Background: Direct background in FMCG, F&B, or the alcohol/spirits sector is highly desired.

- Compliance Knowledge: Complete familiarity with Vietnam's local laws regarding online alcohol advertising and promotion regulations.

- Language Proficiency: Professional working fluency in both Vietnamese and English.

Quyền lợi

• Thưởng: Thưởng hàng năm theo hiệu quả công việc
• Chăm sóc sức khoẻ: Bảo hiểm sức khoẻ nâng cao
• Nghỉ phép có lương: Nghỉ Chủ nhật và 2 Thứ Bảy mỗi tháng
• Đào tạo: Các chương trình đào tạo phát triển