Tuyển dụng Brand Manager tại Hồ Chí Minh

Role Purpose:

The Marketing Brand Manager is responsible for building and strengthening the brand through integrated Brand Marketing, Communication and Retail Marketing initiatives.

This role owns the end-to-end brand marketing process — from brand strategy, positioning, communication planning and campaign development to execution and performance evaluation — while working closely with Product, Commercial, Retail, E-commerce, CRM and external partners.

A key responsibility of this role is to build the Brand Marketing function, including team structure, working processes, planning frameworks, agency/vendor management and cross-functional collaboration models, ensuring the organization can execute brand activities consistently and effectively at scale

Key Responsibilities:

1. Brand & Communication

• Develop and execute annual / seasonal Brand & Communication Content & Strategy aligned with business objectives.
• Define brand positioning, consumer insight, communication platform and key messages.
• Lead integrated campaigns across Digital, Social, KOL/KOC, Content, Store & Activation
• Ensure consistent brand expression across all consumer touchpoints.

2. Sales & Commercial Ownership

• Take ownership of sales performance and growth of assigned brand / product portfolio.
• Develop marketing plans that directly support sales targets, traffic, conversion and customer acquisition.
• Work closely with Commercial, Product and Retail teams to build sales plans, product launches, promotions and key trading moments.
• Monitor sales performance and identify opportunities / issues by product, channel, season and campaign.
• Balance brand building, sell-through and short-term commercial results.
• Be accountable for marketing investment and its contribution to revenue, margin and    overall business growth.

3. Retail Marketing

• Lead and build brand visibility on all platform from online (FP, Website, ...) to offline (Store, Activation, Event)
• Translate brand strategy into retail campaigns, store activations and consumer experiences.
• Be a close partner with Product, Trade, Sales (online & offline) to connect Connect Brand → Product → Communication → Retail → Consumer → Sales.
• Support key product launches and commercial moments with strong brand storytelling.

3. Build Team & Process

• Build and develop the Brand Marketing team, including roles, capabilities and KPIs.
• Establish effective planning, briefing, execution, approval and post-campaign review processes.
• Build and manage the agency / partner ecosystem.
• Create clear ways of working across Marketing, Product, Sales (online & offline), Finance and other functions

4. Performance & Business Impact

• Own Brand Marketing budget and campaign effectiveness.
• Track both brand health and commercial impact, turning insights into better marketing decisions.
• Balance long-term brand building with short-term/long-term business results.

Yêu cầu ứng viên

• Graduated University and above with related Major
• 5 years and above in Brand Marketing / IMC / Marketing Communications.
• Strong experience in Retail, FMCG, Consumer, Lifestyle or Kids is preferred.
• Strong combination of strategic thinking + hands-on execution.
• Proven ability to build teams, processes and cross-functional collaboration.
• Strong commercial mindset, communication and stakeholder management skills.
• Creative, proactive, highly accountable and comfortable working in a fast-moving environment.
• Proficiency in English

Quyền lợi được hưởng

• Social Insurance following the Labor Law
• Health Care Insurance (Generali)
• Wonderful Team building annually
• Birthday gift & Children day Gift
• Joining Trade Union
• Internal discount voucher
• Year end bonus, annual review performance and adjust salary