Tuyển dụng Product & Brand Manager tại Hồ Chí Minh

Role Purpose

Own and build the Product & Brand function and business performance — from consumer insight, product & design development and factory execution to brand strategy, communication and retail activation — with direct accountability for sales growth and commercial results.

Key Responsibilities

1. ProductRole Purpose

Own and build the Product & Brand function and business performance — from consumer insight, product & design development and factory execution to brand strategy, communication and retail activation — with direct accountability for sales growth and commercial results.

Key Responsibilities

1. Product & Design Ownership

• Identify consumer needs, market trends and product opportunities to build a competitive product portfolio.
• Lead the end-to-end product development process, from concept, product brief and design direction to final product launch.
• Work closely with designers to develop product design, aesthetics, functionality, packaging and overall product experience.
• Build product concepts that are commercially viable while strengthening brand differentiation.
• Manage product development timeline, costing, MOQ and quality in collaboration with relevant teams.

2. Factory & Manufacturing Ownership

• Work directly with factories / suppliers throughout the product development and production process.
• Lead product sampling, quotation, negotiation, material selection, quality review and production follow-up.
• Ensure products meet required cost, quality, design and timeline targets.
• Resolve production issues and coordinate with internal teams / factories to ensure smooth product launches.
• Continuously identify opportunities to improve product quality, cost efficiency and manufacturing capability.

3. Brand & Communication

• Develop and execute annual / seasonal Brand & Communication strategy aligned with product and business objectives.
• Define brand positioning, consumer insight, communication platform and key messages.
• Lead integrated campaigns across Digital, Social, KOL, PR, Content, Retail & Activation.
• Ensure consistent brand expression across all consumer touchpoints.

4. Sales & Commercial Ownership

• Take ownership of sales performance and growth of assigned brand / product portfolio.
• Develop product and marketing plans that directly support sales targets, traffic, conversion and customer acquisition.
• Work closely with Commercial and Retail teams on product launches, promotions and key trading moments.
• Monitor sales performance by product, channel and season, and translate insights into product / marketing actions.
• Balance product innovation, brand building, sell-through and profitability.
• Be accountable for marketing and product investment and its contribution to revenue, margin and overall business growth.

5. Retail Marketing

• Translate product and brand strategy into retail campaigns, store activations and consumer experiences.
• Connect Product → Brand → Communication → Retail → Consumer → Sales.
• Support key product launches and commercial moments with strong product storytelling.

6. Build Team & Process

• Build and develop the Product & Brand Marketing team, including roles, capabilities and KPIs.
• Establish effective product development, marketing planning, briefing, execution and post-launch review processes.
• Build and manage the agency, designer and factory / supplier ecosystem.
• Create clear ways of working across Product, Marketing, Commercial, Retail, E-commerce and Supply Chain.

7. Performance & Business Impact

• Own and track key business KPIs across sales, gross margin, sell-through, inventory productivity and marketing effectiveness.
• Evaluate product and campaign performance to identify what to scale, improve or stop.
• Use consumer, sales and market data to continuously optimize product portfolio, pricing, marketing investment and commercial plans.
• Develop clear performance reviews and translate insights into actionable business decisions.
• Ensure every major product / marketing initiative has clear business objectives, KPIs and expected ROI.
• Drive continuous improvement across the full cycle: Insight → Product → Launch → Sales → Learn → Improve. & Design Ownership
• Identify consumer needs, market trends and product opportunities to build a competitive product portfolio.
• Lead the end-to-end product development process, from concept, product brief and design direction to final product launch.
• Work closely with designers to develop product design, aesthetics, functionality, packaging and overall product experience.
• Build product concepts that are commercially viable while strengthening brand differentiation.
• Manage product development timeline, costing, MOQ and quality in collaboration with relevant teams.

2. Factory & Manufacturing Ownership