Tuyển dụng Brand Innovation Manager tại Hồ Chí Minh

Lead breakthrough innovation projects from strategic brief through product readiness. The role owns the end-to-end product development, ensuring every concept is consumer-centric, technically feasible and commercially attractive before handover to the Brand Team for commercialization.

Key Accountabilities

• Translate strategic business briefs into compelling product innovation opportunities.

• Develop innovation concepts, value propositions, variant architecture and consumer experience.

• Lead ideation workshops and identify future product platforms, technologies and external

innovation opportunities.

• Partner with R&D to develop new formulas, ingredients and technical solutions.

• Lead packaging innovation including structure, design and user experience.

• Work with Procurement and external suppliers to identify new technologies, ingredients and

manufacturing partners.

• Lead concept testing, product testing and consumer validation; incorporate learning into product

refinement.

• Drive Stage-Gate deliverables, project milestones and risk mitigation.

• Ensure products are fully validated, manufacturable and launch-ready before formal handover to

Brand Team.

• Provide technical and innovation expertise to Brand Teams during commercialization where

required.

• Support project business cases including pricing assumptions, cost targets and financial viability.

• 5+ years

Yêu cầu công việc

• 5+ years of experience in FMCG, Personal Care, Beauty, Brand Marketing, NPD or Innovation, with hands-on exposure to concept development and product launch execution.

• Strong analytical skills to read market data, consumer research, competitor movement and business results to identify innovation approaches.

• Ability to mine consumer insights, decode unmet needs and translate observations into clear

innovation territories, product ideas and concept directions.

• Strong ideation and concept development capability, including crafting propositions, benefit

hierarchy, reasons-to-believe, variant architecture and consumer experience.

• Good understanding of product development with R&D, including formula direction, ingredient

stories, sensorial cues, packaging requirements and technical feasibility.

• Experience in consumer validation, concept testing, product testing and learning synthesis to refine ideas into commercially viable product propositions.

• Solid project management discipline to manage timelines, Stage-Gate deliverables, risks, cross-

functional alignment and product-readiness requirements.

• Strong stakeholder management and influencing skills to work effectively with Brand, R&D, Supply

Chain, Procurement, Finance, Manufacturing and external partners.

• Entrepreneurial mindset with curiosity, problem-solving ability, attention to detail and strong

communication skills to turn early ideas into actionable innovation projects.

Quyền lợi

• Khác: Others