B2B Marketing Executive

ABOUT DATAGENT 

Datagent is a data-intelligence brand operating under DealFlow Vietnam, helping investors and corporates turn fragmented signals into decision-ready data and insights. 

We work across firmographics, financials, retail performance, and market intelligence — combining datasets, platforms, and consulting to support strategy, investment, and performance tracking. 

We are a lean, fast-moving team — this is a place for people who take ownership and grow fast. 

ROLE OVERVIEW 

We are looking for a full-time B2B Marketing Executive to plan and execute Datagent's marketing initiatives across digital channels, content, and events. 

This role is designed for someone who is execution-oriented, enthusiastic to learn, and takes genuine pride in the quality of their output. You will own assigned marketing workstreams, work closely with the founding team, and operate with a high degree of independence in your day-to-day execution. 

KEY RESPONSIBILITIES 

1. Digital & Performance Marketing 

• Plan and execute Datagent's presence across LinkedIn, Facebook, YouTube, and TikTok (upcoming) 
• Manage and execute content calendars aligned with business priorities — including product launches, thought leadership, and lead generation campaigns 
• Track and report on channel performance across key metrics (engagement, CTR, conversion) and implement optimizations accordingly 
• Plan and manage paid campaigns where applicable, ensuring clear tracking and performance accountability 

2. Content Marketing 

Content is central to how Datagent builds credibility and generates inbound interest. The standard here is high — outputs should reflect the quality of a professional services firm. 

• Develop and produce high-quality content across formats: LinkedIn posts, market insight reports, and sales-enablement materials 
• Work closely with the founding team to translate complex data and market intelligence topics into clear, compelling narratives for senior B2B audiences 
• Maintain a consistent brand voice across all content 
• Support preparation of marketing materials as needed (e.g. product brochure) 

3. Email Marketing & Lead Nurturing 

• Execute email campaigns including newsletters, product updates, and lead nurturing sequences 
• Manage CRM and email tooling; maintain clean and well-segmented audience lists 
• Track open rates, CTR, and conversion performance — optimize campaigns based on data 

4. Events & Industry Activations 

• Plan and execute events, webinars, and industry activations that build Datagent's visibility in target markets 
• Manage end-to-end execution: concept development, content preparation, promotion, and post-event follow-up 
• Leverage activations to drive brand awareness, audience engagement, and pipeline contribution 

Yêu cầu ứng viên

This role is designed for someone who is execution-oriented, enthusiastic to learn, and takes genuine pride in the quality of their output. You will own assigned marketing workstreams, work closely with the founding team, and operate with a high degree of independence in your day-to-day execution. 

Must-Have 

• Less than 2 years of experience in marketing, growth, or digital marketing — B2B marketing experience preferred 
• Minimum IELTS 7.0 or equivalent; strong professional reading and writing ability in English 
• High ownership mindset — able to plan, execute, and optimize independently 
• Creativity — able to develop compelling content and campaign ideas that resonate with professional B2B audiences 
• Comfortable interpreting performance metrics and making data-informed decisions 
• Proficient in Microsoft PowerPoint, Canva, Excel, and Word for professional purposes 

Nice-to-Have 

• Experience producing B2B content for professional services, consulting, or data/intelligence firms 
• Familiarity with email marketing platforms, CRM systems, or social media management tools 
• Understanding of the investment or corporate landscape in Southeast Asia 
• Experience managing social media accounts in a B2B context 

Quyền lợi được hưởng

WHAT YOU'LL GET 

• Hands-on ownership of meaningful marketing workstreams with real business impact 
• Direct mentorship from a founding team with backgrounds at BlackRock, NielsenIQ, Nestlé, JTI, WorldQuant, and Preqin 
• A fast-learning environment at one of Southeast Asia's emerging data intelligence firms