Associate Manager - Revenue Growth Management (RGM)

1. BASIC PURPOSE OF THE POSITION:

Associate Manager – RGM is a key role within Perfetti Van Melle (Vietnam), responsible for optimizing revenue

streams, driving profitability, and enhancing overall business performance. Associate Manager – RGM will work

closely with various cross-functional teams, including sales, marketing, finance, and supply chain, to develop and

implement revenue growth strategies and tactics. This role will focus on analysing Price Pack Architecture (PPA),

promotions, product portfolio effectiveness and channel profitability to identify opportunities together with

stakeholders for profitably revenue enhancement and sustainable business growth.

Key Responsibilities:

1. Revenue Growth Strategy: Lead/involve in key workstreams for Vietnam in line with Global RGM

strategies and roadmap to drive revenue growth and profit improvement agenda aligned with company's

overall business objectives and market dynamics

2. PPA (Pack Price Architecture) Analysis: Facilitate analysis of portfolio performance price ladders across

functions to identify white space for NPDs by channels and current portfolio maximization opportunities

while remaining competitive in the market

3. Promotional Effectiveness: Ensure process of promotion effectiveness evaluation well embedded in

company’s operating process and support Promotion Evaluation tool implementation for promotional

spend optimization

4. Product Management Review: Develop platform to facilitate Marketing and Trade Marketing’s data-

driven decision in monthly Product Management Review meeting and Country Plan/ Budget cycles,

enabling product portfolio optimization to drive revenue growth

5. Value Pool Analysis: collect internal and external information, construct Value Pool (or Value Chain) by

Channel and by Segment. Analyse value pool versus competitors and propose actions to improve ensure

healthy and win-win situation with retailers/customers

6. Execution governance: Collaborate with sales, marketing, finance, and supply chain teams to ensure RGM

pillars to be well executed on time

7. Business Intelligence Tools & Data Automation: Self-develop, deploy, monitor and update (in the context

of no Power BI support from IT or dedicated BI team) advanced-analytics using industry standard business

intelligence tools to improve, streamline and automate regular reports & data processing requirements to

reduce workload and need for human intervention while also increasing accuracy and efficiency of overall

data structure. Involve in Data project with IT and Global Project team / Business Intelligence team to

deploy data standardization and improvement relevant to RGM analysis.

8. Other tasks as assigned by line manager, focusing on improving RGM maturity, training and process

management

Yêu cầu công việc

**Preferred Profile**

• 3 - 5 years of experience working on revenue growth management, pricing, or related roles within the consumer goods industry.

• Strong analytical skills and Power BI knowledge

• Strong project management skills

• Can handle complexity and multiple stakeholders (Marketing, Supply Chain, Sales, Research & Development)

**A) Education, Qualifications and Training:**

• Bachelor's degree in Business, Marketing, Finance, or a related field

**B) Experience required (e.g. Past Roles, Level, Years of Experience, Technical, People Management, etc.):**

• 3 – 5 years of experience in revenue growth management, pricing, or related roles (Trade Marketing, Commercial Finance) within the consumer goods industry.

• Knowledge of trade promotions, category management, and consumer behaviour is advantageous.

**C) Specialised Knowledge or Skills required (e.g. Technical, Cross-functional, etc.):**

• Strong analytical skills and proficiency in data analysis tools (e.g., Excel, Power Query, Power BI) to derive insights and inform decision-making.

• Good Presentation

• Good Communication (both oral & written in Vietnamese & English)

• Excellent use of PowerPoint, Excel, Word

**D) Critical Leadership (Success Profile) Competencies:**

Competencies Definition

Situational Adaptability Adapting approach and demeanour in real time to match the

shifting demands of different situations.

Manages Complexity Making sense of complex, high quantity and sometimes

contradictory information to effectively solve problems.

Courage Stepping up to address difficult issues, saying what needs to be

said.

Building Effective Teams Building strong-identity teams that apply their diverse skills and

perspectives to achieve common goals.

Cultivates Innovation Creating new and better ways for the organisation to be

successful.

Strategic Mindset Seeing ahead to future possibilities and translating them into

breakthrough strategies.

Drives Results Consistently achieving results, even under tough circumstances.

Plans & Aligns Planning and prioritizing work to meet commitments aligned with

organizational goals.

Quyền lợi

• Thưởng: 13th Month Salary & Yearly bonus
• Chăm sóc sức khoẻ: For family
• Đào tạo: Follow company policy