Tuyển dụng Associate IT Manager - CRM Analytics & Customer Insight tại Hồ Chí Minh

1. Customer Insight & CRM Analytics • Own customer analytics and continuously evolve segmentation models (RFM, lifecycle, value, category and behavioral) across LOFs customer base. • Generate actionable insights on acquisition, retention, customer lifetime value, churn and cross-sell opportunities to support commercial growth. • Analyze promotions, pricing, loyalty and channel performance to identify growth opportunities, margin leakage and customer behavior trends. • Combine customer, commercial, and external market intelligence to uncover customer trends, identify growth opportunities, evaluate business performance, and deliver strategic insights that support data-driven decision-making. • Present fact-based insights and recommendations to Marketing, Sales, Trade Marketing and Leadership, enabling faster and better business decisions. 2. CRM Campaign Enablement & Performance • Lead the analytics and enablement of CRM campaigns, partnering with commercial teams to deliver targeted, personalized customer experiences that drive engagement and business growth. • Own campaign targeting and measurement strategies, ensuring campaigns are supported by robust segmentation, audience selection, governance, and clearly defined success metrics. • Establish best practices for campaign effectiveness measurement, including experimentation frameworks, uplift analysis, attribution, and ROI evaluation to continuously improve marketing performance. • Translate campaign performance into business insights, identifying optimization opportunities across customer acquisition, retention, loyalty, repeat purchase, and commercial effectiveness. • Deliver executive-ready dashboards and performance reporting, providing stakeholders with timely visibility into campaign performance, customer engagement, and business impact. 3. CRM Platform & Data Ownership • Own the CRM platform strategy and roadmap, ensuring the platform continuously evolves to support customer engagement, commercial growth, and changing business needs. • Champion a trusted customer data foundation, driving data quality, governance, customer identity management, and a unified customer view to enable reliable analytics and personalized customer experiences. • Partner with cross-functional teams and technology partners to deliver new CRM capabilities, prioritize enhancements, and ensure successful adoption across the commercial organization. • Ensure customer data is managed securely and responsibly, maintaining compliance with data privacy regulations and corporate governance standards. • Identify and introduce innovative CRM capabilities, including AI-driven insights, marketing automation, predictive analytics, and personalization, to improve customer engagement and maximize business value. 4. AI Adoption & Other Assignments • Drive the adoption of AI and advanced analytics across the analytics agenda, with a strong focus on the CRM area: predictive scoring, next-best-offer, AI-driven personalization, churn prediction and automated insight generation. • Identify, pilot and scale AI use cases that deliver measurable commercial value, working with vendors, internal IT and business stakeholders to move from proof of concept to production. • Promote AI literacy and self-service analytics within commercial organizations, enabling business users to explore data and act on insights independently. • Perform other tasks and projects assigned by the line manager in support of the department and company objectives.

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Máy tính xách tay, Bảo hiểm, Du Lịch, Phụ cấp, Đồng phục, Thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Công tác phí, Chế độ nghỉ phép