Assistant Marketing Manager - Cabinet

MAIN PURPOSE

This role is accountable for brand communication, digital assets, campaign management and lead acquisition for TEKCOM’s Cabinet business in the U.S. market. This role owns campaign briefs, budget control, performance measurement and ROI while working with agencies for execution, and supports the growth of the category through dealer, builder and contractor acquisition, digital communication and sales enablement.

MAIN RESPONSIBILITIES

Brand Communication

• Develop and execute brand communication direction for Cabinet business in alignment with Marketing Manager and Country Manager.

1. Build consistent messaging for target audiences including dealers, builders and contractors.

• Ensure brand assets, product content and sales communication are clear, professional and relevant to the U.S. B2B market.

Digital Assets & Campaign Management

• Own website, landing pages, social content, email assets, digital brochures and other digital tools for brand communication.

2. Develop campaign briefs, content direction, budget plan, timeline and KPI framework; digital media execution handled by agency.

• Track campaign performance, cost efficiency, lead quality and ROI; work with agency to optimize campaign effectiveness.

Lead Acquisition & Lead Nurturing Support

• Plan and manage lead acquisition activities for dealers, builders and contractors based on agreed ICP, MQL/SQL rules and Sales acceptance criteria.

3. Coordinate campaign-to-lead flow, lead handover and lead nurturing content with Country Manager and U.S. Sales team.

• Monitor lead quantity, lead quality, cost per qualified lead / SQL and conversion feedback to improve future campaigns.

Sales Enablement & Product Communication

• Develop U.S. Cabinet sales enablement materials such as catalogue, brochure, pitch deck, dealer kit, product presentation and digital tools.

4. Adapt cabinet product information into buyer-facing content suitable for the U.S. market, with technical validation from Product Team when needed.

Agency, Vendor & Cross-functional Coordination

• Manage collaboration with digital/IMC agencies, designers, vendors and freelancers to ensure output quality and timeline.

5. Work closely with Country Manager, U.S. Sales, Designer, Product Team and internal stakeholders.

• Prepare periodic performance reports covering lead acquisition, campaign ROI, brand awareness, asset readiness and internal customer satisfaction.

Yêu cầu công việc

Education

Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.

Experience

5–7 years of experience in Brand Communication, Digital Marketing, IMC, or Campaign Management.

Background in Digital Agency, IMC Agency, Creative Agency, or B2B Marketing is preferred.

Hands-on experience in:

Lead generation/acquisition

Digital campaign planning and execution

Website, social media, and email marketing management

Performance tracking and reporting

Agency management

Quyền lợi

• Chăm sóc sức khoẻ: Tham gia BHXH, khám sức khỏe định kỳ theo quy định;
• Xe đưa đón: Có xe đưa đón