Assistant Brand Manager - FMCG

MARKETING
STRATEGIC
PLANNING
· Existing brand planning
- Establish yearly/quarterly marketing strategic plan based on profound analysis/understanding about market/competitors/channel/customers/consumers
- Closely monitor brand activities/performance and regularly review marketing plan to come up with appropriate POA (Plan Of Action) to solve specific issues/to deliver KPIs of the assigned products
- Do quarterly brand review/ad-hoc business review with board of management in a well- prepared presentation.
· Product Life-Cycle/Long-Range Plan Management:
- Tailor yearly NPL plans following the 5-year strategy for the in-charge brands to ensure yearly sales target delivered.
- Entirely responsible for new product launch projects in co-ordination with related internal and external functions to ensure products are launched in the right manner, starting from concept design down to actual sales.
MARKETING OPERATION (EXECUTION & MONITORING)
- Effectively implement all marketing initiatives in all the channels including pharmacy, GT & MT, hospital, within allocated budget under the brand strategy to achieve yearly value/volume objectives.
- In-charge products’ P&L Management
- Project Management: from planning to post evaluation stage in co-ordination with relevant functions to manage required actions happen timely and effectively.
- Field Force Co-Ordination in all the 4 channels (hospital, pharmacy, GT & MT):
Well co-ordinate with FF team in relevant promotion campaigns
Effectively communicate to FF brand strategy/Plan Of Action to ensure all brand activities are implemented in the right direction.
Provide sufficient training to FF on brand message/new product functions
- Communication Development: brief and manage the communication development of in- charge brands/products with internal/external agencies
- Agency Management: brief and manage advertising/media/activation agencies to ensure marketing materials/programs to be effectively developed and implemented
- Market Research: in coordination with market research team, brief and manage research agencies to execute necessary research/survey for the in-charge brands and finally integrate findings extracted from market researches into brand plans.
- Brand Monitoring: closely monitor all brand performance as well as competitive scene and market intelligence in all selling channels (Hospital/Pharmacy/MT/GT)
- Sales Forecasting: do monthly sales forecasting in co-ordination with Supply Chain team under the long-term sales forecast of in-charge brands/products
- Budget Control: effectively and timely follow up and manage marketing budget of the assigned products
Others: carrying out special/ad-hoc requirements as requested by supervisor if any.
Education:
University/Master Degree in Marketing or Economics
Experience: at least 3 years experience in Brand/Product Management in a multinational FMCG company
Knowledge:
-MS Office skills
-Fluent English & Vietnamese languages
-Strong presentation and communication skills
-Strong cross-functional project management
-Good business acumen
Core Competencies/Attitudes:
-Think strategically/Act for change/ Strive for result/Commit to customer/Cooperate transversally/Lead team/Make decisions
-High sense of ownership and accountability
-Highly creative/dynamic/flexible/result-oriented/proactive
-Self-motivation
Ngành nghề: Tiếp thị / Marketing, Hàng gia dụng / Chăm sóc cá nhân, Dược phẩm/ Hóa Mỹ Phẩm
Kinh nghiệm: 3 Năm
Cấp bậc: Quản lý
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh