Assistant Brand Manager

• Understanding about trend of toy market, insights of customers’ need to source on trend product in time to expand business
• Creating marketing plan for both ATL and BTL including TVC/ event/ product review/ KOL/ KOC for different communication platforms TV/ YouTube/ FP/ Tiktok..
• Working with agency/ design team/ media team to develop details contents including both design and copy.
• Implementing marketing plans, product promotion for different sales channels to deliver business results
• Cooperating with sales team to prepare FC, pricing, launching plan
• Working with Trade MKT team to deploy merchandising guideline to ensure good visibility in store for each campaign launch
• Monthly target tracking to discuss with Sales/ Trade team to achieve brand target by offering sufficient support in specific period
• Studying movement of competitors, market change to prepare reaction plan in time to secure core toy business.
• Key contact point with principal for Forecast, Order, pricing, MKT strategy alignment, reporting
• Manage MKT budget, allocate expense among ATL/ BTL.. for different media channel
• Be responsible to deliver team target within approved communication budget
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Ability to do tracking performance of stocks to optimize inventory levels, developing stock clearance plan to reduce old stock
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At least 2 years experiences works as Product (Brand) management role.
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Problem-solving, project management, interpersonal skill
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Have knowledge about Social media, Influencer Market, Digital Marketing, Advertising
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Have good sense of number and logical thinking.
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Proficiency in MS office (PowerPoint, Word, Excel)
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An attention to details and a never-satisfying attitude
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Familiarity with latest marketing trends and best practices to conduct research and analyze data.
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Fluency in English
Ngành nghề: Bán lẻ / Bán sỉ, Tiếp thị trực tuyến, Tiếp thị / Marketing
Kinh nghiệm: 2 Năm
Cấp bậc: Quản lý
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh