Assistant Brand Manager

A.    Key objectives
•    Support sustainable growth for brands through effective brand building and strong campaign execution.
•    Strengthen brand positioning across key consumer touchpoints.
•    Drive impactful communication campaigns to improve brand awareness, engagement, and market performance.
•    Collaborate cross-functionally to ensure successful execution of innovation and commercial initiatives.
•    Support development and launch of New Product Development (NPD) initiatives aligned with consumer and business opportunities.
B.    Job Description
1.    Brand Strategy & Planning
•    Support Senior Brand Manager in developing annual brand plans, campaign strategies, and innovation pipeline for brand.
•    Analyze market trends, consumer insights, competitors, and business performance to identify growth opportunities.
•    Coordinate cross-functional teams to ensure brand initiatives align with overall business objectives.
2.    Campaign Development & Execution
•    Lead execution of integrated marketing campaigns across digital, social, PR, trade, and offline touchpoints.
•    Work closely with creative, media, PR, and production agencies to develop communication materials and ensure high-quality execution.
•    Monitor campaign performance and optimize activities to achieve KPIs and business targets.
3.    New Product Development
•    Work closely with global teams to support NPD projects from concept development to launch.
•    Coordinate product development timelines, packaging adaptation, artwork development, and go-to-market planning.
•    Support consumer research, product testing, and market evaluation for innovation projects.
•    Ensure alignment between local market needs and regional brand direction.
4.    Business & Performance Monitoring
•    Track sales performance, market share, brand health, and campaign effectiveness.
•    Prepare regular reports, business reviews, and post-campaign evaluations.
•    Manage marketing budget efficiently and monitor spending versus plan.
5.    Consumer & Market Insights
•    Work with research agencies and internal stakeholders to understand consumer behavior and emerging trends.
•    Translate insights into actionable recommendations for communication, innovation, and business growth.
6.    Cross-functional Collaboration
•    Coordinate with Global, Sales, Trade Marketing, Supply Chain, Finance, and external partners to ensure smooth project implementation.
•    Support product launches, seasonal campaigns, and key commercial initiatives.
1.    Education & Experience
•    Bachelor’s degree in Marketing, Business Administration, Communications, or related fields.
•    Minimum 2–4 years of experience in Brand Marketing/Assistant Brand Manager role, preferably in FMCG industry.
•    Experience handling integrated campaigns and working with agencies is preferred.
•    Experience in innovation/NPD projects is an advantage.
2.    Skills & Competencies
•    Strong strategic thinking and analytical skills.
•    Good understanding of branding, consumer marketing, and digital communication.
•    Strong project management and stakeholder management skills.
•    Able to manage multiple projects under tight timelines.
•    Good presentation and communication skills in both Vietnamese and English.
•    Proficient in PowerPoint and Excel.
3.    Personal Attributes
•    Passionate about branding and consumer understanding.
•    Proactive, responsible, and detail-oriented.
•    Creative mindset with strong execution capability.
•    Team player with positive and collaborative attitude.
4.    Preferred Qualifications
•    Experience in premium/lifestyle/FMCG brands is an advantage.
•    Familiarity with Nielsen/Kantar data and campaign performance tracking.
•    Experience in seasonal campaigns (Tet, gifting, festive occasions) is a plus.
Ngành nghề: Tiếp thị / Marketing, Thực phẩm & Đồ uống
Kinh nghiệm: 2 Năm
Cấp bậc: Trưởng nhóm / Giám sát
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh