Tuyển dụng Affiliate & KOL / KOC Booking Executive tại Hồ Chí Minh

About the role

We are looking for a hands-on Affiliate & KOC Executive to manage and grow our affiliate marketing ecosystem across multiple consumer electronics brands. You will be the in-house specialist responsible for affiliate recruitment, campaign execution, creator management, performance tracking, budget control, and cross-functional coordination—with a primary focus on TikTok Shop (TTS). 

Your mission is to expand our creator network, drive sustainable GMV/NMV growth through affiliate channels, and ensure seamless end-to-end execution of affiliate campaigns. 

Responsibilities

Your core mission is to plan and execute affiliate marketing strategies, manage creator relationships, optimize performance against sales targets, and coordinate cross-functionally to ensure campaign success. 

1. Affiliate Recruitment & Relationship Management

• Recruit, onboard, and develop KOC/KOL/Affiliate creators across various platforms. 
• Identify high-potential creators for long-term strategic collaboration. 
• Build, nurture, and maintain strong, lasting relationships with affiliate partners. 
• Monitor individual creator performance and proactively identify growth opportunities. 

2. Campaign Planning & Execution

• Plan and execute both mega affiliate campaigns and always-on affiliate activities. 
• Coordinate campaign timelines and ensure all necessary campaign materials/assets are ready prior to launch. 
• Select and match suitable creators for each specific campaign, product line, and target audience. 
• Prepare detailed campaign briefs, negotiate campaign scope and commercial terms, follow up on deliverables, and ensure strict on-time execution. 
• Support creators with content direction and continuously optimize campaign performance. 

3. Budget & Performance Management

• Manage affiliate budgets, commission structures, booking fees, pricing strategies, vouchers, and campaign mechanics. 
• Track and analyze daily/campaign performance metrics, including GMV, NMV, Orders, ROAS, Top Creators, and Top SKU performance. 
• Conduct deep-dive performance analysis and provide actionable optimization recommendations based on data insights. 

4. Affiliate Operations Management

• Coordinate sample management, product details, pricing, vouchers, promotions, stock availability, and marketing assets for all affiliate campaigns. 
• Maintain and update affiliate tracking sheets, operational documentation, and workflow files. 
• Set up and manage TikTok Shop (TTS) affiliate campaigns, platform promotions, and official campaign participations. 

5. Video & Livestream Coordination

• Collaborate with creators and internal production teams to execute video and livestream affiliate campaigns. 
• Coordinate video production schedules, campaign assets, creative materials, and product technical information. 
• Monitor video and livestream performance in real time and suggest immediate optimization improvements. 

6. Cross-functional Collaboration

• Work closely with Brand, E-commerce, Production, Warehouse, Admin, and Finance teams to ensure smooth campaign execution and timely payouts. 
• Support overall affiliate strategy and business growth initiatives across all assigned brands. 

Yêu cầu ứng viên

• 1 to 3 years of hands-on experience in Affiliate Marketing, KOC/KOL Management, or Booking, ideally within Consumer Electronics, Appliances, or E-commerce. Strong focus and direct operational experience on TikTok Shop (TTS) is a major advantage. 
• Proven track record in recruiting creators, negotiating commercial terms, briefing content, and tracking affiliate ROI/ROAS. 
• Deep understanding of TTS affiliate mechanisms, commission setups, campaign tools, and platform promotions. 
• Strong data analytical skills—capable of tracking GMV, NMV, conversion rates, and ROI to derive actionable insights. 
• Highly organized, proactive, detail-oriented, with excellent communication and negotiation skills. 
• High ownership mindset, comfortable working in a fast-paced and performance-driven environment. 
• Bachelor’s degree in Marketing, Business Administration, E-commerce, or related fields. 
• Proficient in MS Office / Google Workspace / Lark (especially Excel/Google Sheets for tracking and reporting). 

Quyền lợi được hưởng

• Salary range: Competitive monthly gross + Performance-based Bonuses 
• Social insurance and healthcare coverage upon successful completion of the 2-month probationary period. Private health insurance (after 6 months of employment) and employee assistance programs (birthdays, sick leave, hospitalization, and other personal needs).
• Regular team-building activities, year-end parties, and other social events to foster a positive and engaging work environment.