Account Director

Company description
On the day Fallon opened its doors without a single client, it did so under the headline, “A new advertising agency for companies that would rather outsmart the competition than outspend them.”
More than 40 years later, and this mantra is unwavering. We are a creatively-led agency who pinned our public reputation on our commitment to smarts.
Smart brands create something of value in the world: entertainment value, social value, and belief value. Smart brands are additive to peoples’ lives and to culture. They help build ideas in the world, and they leave something behind.
Overview
You’ll work on a Power of One brand and develop full funnel campaigns that leverage your expertise in membership, loyalty, personalization and data. You understand how marketing drives measurable business outcomes, and you’ll champion creativity and performance‑driven optimizations across the work and within our client engagements.
Responsibilities
Client Leadership & Strategy
Build and manage strong, trusted client relationships, serving as a primary day‑to‑day contact and strategic partner across the account
Confidently articulate the agency’s point of view on digital business, membership, loyalty marketing, data, and personalization, ensuring clients are informed on industry trends, emerging platforms, and evolving consumer expectations
Partner with clients to translate business objectives into clear, actionable marketing strategies that drive results across channels
Membership, Loyalty & Personalization
Lead the development of full funnel creative campaigns, managing multiple work streams and activating with urgency on a fast-paced business
Lead the development and execution of membership acquisition and retention programs, supporting initiatives that deepen customer relationships, extend to new audiences, and increase lifetime value
Collaborate with strategy, data, media, technology, and creative teams to activate personalization efforts across channels, ensuring solutions are scalable, measurable, and operationally sound
Integrated Program Delivery
Oversee the development of insight‑driven, integrated marketing programs that balance brand and performance objectives full funnel
Ensure work is strategically sound, on brief, on time, and on budget—anticipating risks and proactively solving problems
Deliver clear, compelling client presentations and recommendations that are actionable and grounded in strategic insight and performance outcomes
Partner with analytics and strategy teams to assess performance, surface insights, and optimize work through testing, learning, and continuous improvement
Team Leadership & Collaboration
Lead and develop account team talent, providing clear direction, coaching, and feedback to support growth and performance
Partner effectively with cross‑disciplinary teams to ensure seamless collaboration and delivery
Qualifications
Willingness to travel locally as needed in support of client relationships and key moments, occasional travel outside of NY metro area
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
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Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/14/2026.