Trade Marketing Manager

1. Trade Marketing Strategy

• Develop annual and quarterly trade marketing strategies aligned with company sales and brand objectives.
• Build channel-specific activation plans for GT, MT, Mom & Baby, and E-commerce.
• Develop shopper marketing and consumer conversion initiatives.
• Support new product launches with effective channel activation and visibility plans.

2. Channel Development & Execution

• Lead nationwide trade programs, promotion activities, and visibility campaigns.
• Define execution standards for display, POSM, merchandising, and activation.
• Ensure excellent execution quality across all channels and regions.
• Collaborate closely with Sales teams to improve sell-out and distribution effectiveness.

3. Digital Commerce & Store-Level Online Activation

• Develop trade-driven digital commerce activities to support store sell-out.
• Coordinate and manage content creation for TikTok, Facebook, Shopee, and livestream activities.
• Support stores and local chains in implementing livestream selling programs.
• Work with KOLs, KOCs, influencers, and content creators to increase shopper engagement.
• Coordinate TikTok Shop and social commerce campaigns with stores and distributors.
• Develop localized content and shopper communication materials for online and offline channels.
• Monitor search visibility and keyword performance on E-commerce platforms.
• Support search optimization (search ranking / searching visibility) to improve online traffic and conversion.
• Coordinate with Marketing team to align digital content with brand direction.

4. Promotion & Campaign Management

• Design and manage trade promotions, consumer promotions, and seasonal campaigns.
• Evaluate promotion effectiveness and ROI.
• Coordinate with Marketing team to localize branding activities into sales channels.
• Support chain stores and strategic shops with branding and activation activities.

5. Budget & Performance Management

• Manage trade marketing budget efficiently and effectively.
• Monitor promotion spending and ROI.
• Analyze market data, sell-out trends, visibility performance, and competitor activities.
• Provide actionable recommendations to improve channel productivity.

6. Team Leadership & Capability Building

• Lead and coach Regional Trade Marketing Managers and field execution teams.
• Develop execution guidelines, SOPs, and reporting systems.
• Build strong collaboration between Sales, Marketing, and Trade Marketing teams.
• Strengthen trade marketing capabilities nationwide.

Yêu cầu công việc:

• Bachelor’s degree in Marketing or a related field.
• Minimum 5–7 years experience in Trade Marketing within FMCG industry.
• Strong understanding of GT, MT, Mom & Baby, and E-commerce channels.
• Experience in digital commerce and social commerce activation is preferred.
• Strong analytical and leadership skills.
• English communication is preferred.