STL – Content & Creative Lead

Position Overview
You will lead STL’s creative and content direction across: social media, campaigns, product storytelling, and trend positioning.
This role combines: fashion awareness, content strategy, and commercial thinking.
You are not just posting content. You help shape: what STL looks like, what STL talks about, and what products/styles we should push harder.
Responsibilities
Fashion & Trend Direction
Research Korean and global athleisure trends
Identify rising fashion styles, fits, and color trends
Give input on products, styling, and seasonal direction
Help identify hero products and trending categories
Monitor competitor brands and market movement
Content Strategy
Lead STL social content direction
Develop content themes and campaign concepts
Suggest viral/relevant content formats for TikTok, Instagram, Facebook
Ensure STL content stays culturally relevant and visually modern
Guide storytelling and brand tone
Consumer & Market Insight
Understand Vietnamese female fashion behavior
Analyze what products/styles customers emotionally respond to
Stay updated on: influencer trends, activewear culture, gym/yoga lifestyle content, fashion creator ecosystems
Requirements
Must Have
Strong understanding of fashion trends and aesthetics
Strong understanding of social media content culture
Experience in fashion, beauty, lifestyle, or athleisure industry
Strong English speaking capability to communicate with CEO
Strong visual taste and trend sensitivity
Understanding of women’s fashion psychology
Strong communication and creative direction ability
Big Plus
Sport/yoga/gym/pickleball enthusiast
Familiar with Korean fashion brands and culture
Experience working with influencers/KOLs
Experience in fashion merchandising or buying
Understanding of performance marketing and e-commerce
Ideal Candidate
You are someone who: constantly notices trends before others, understands what makes fashion feel “current,” and can connect product direction with social media culture.
You know: what colors are emerging, what silhouettes are fading, what women are saving on Pinterest, and what content feels outdated instantly.
KPI / Success Metrics
Content engagement quality
Brand consistency
Trend responsiveness
Campaign creativity
Product/content alignment
Growth of STL’s brand identity
Example Brands / Inspirations
Lululemon
Alo Yoga
XEXYMIX andar
STL
Ngành nghề: Tiếp thị / Marketing, Dệt may / Da giày / Thời trang, Thương mại điện tử
Kinh nghiệm: 2 Năm
Cấp bậc: Trưởng nhóm / Giám sát
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh