Social Commerce Specialist

Job Summary:
The Social Commerce Specialist is responsible for managing the end-to-end operations and planning processes for social commerce channels like TikTok Shop. The ideal candidate will be able to integrate both social media and E-Commerce expertise to create an engaging customer experience and drive sales.
TikTok Shop Account and Store Management:
Own and manage the daily operations of TikTok Shop, from product listing and campaign setup to sales monitoring, analysis, and reporting.
Maintain accurate product information, pricing, stock availability, vouchers, promotions, bundles, and store content.
Ensure product listings, product detail pages, store banners, category pages, and campaign pages are updated accurately and on time.
Monitor store health, account violations, customer feedback, cancellation rates, fulfillment performance, and other operational metrics.
Coordinate with internal teams to ensure smooth order processing, stock allocation, fulfillment, and delivery.
Work with the customer service and operations teams to resolve order-related or platform-related issues.
Sales and Campaign Management:
Build monthly business plans and campaign calendars aligned with sales targets.
Execute platform campaigns, product launches, payday promotions, double-date campaigns, and peak seasons.
Develop promotional mechanics, bundles, vouchers, gifts, and product participation plans.
Analyze traffic, conversion rate, average order value, product performance, and inventory to identify growth opportunities.
Affiliate and Livestream
Coordinate livestream schedules, product line-ups, scripts, promotions, stock and performance tracking.
Content and Merchandising
Work with Brand, Content, Creative, and Media teams to develop conversion-focused social commerce content.
Monitor competitors, platform trends, and social commerce best practices.
Bachelor’s degree in Business, Marketing, E-commerce, Communications, or a related field.
At least 2 years of experience in e-commerce, marketplace or social commerce.
Hands-on TikTok Shop experience is strongly preferred.
Experience in affiliate marketing, livestream commerce, campaign management, or store operations is an advantage.
Previous Shopee operation, Shopee campaign, or Shopee Ads experience is a plus.
Experience in FMCG, beauty, personal care, healthcare, or consumer goods is preferred.
Strong analytical, coordination, and problem-solving skills.
Proficient in Excel or Google Sheets.
Proactive, detail-oriented, results-driven, and comfortable working in a fast-paced environment.
Ngành nghề: Thương mại điện tử, Bán lẻ / Bán sỉ, Hàng gia dụng / Chăm sóc cá nhân
Kinh nghiệm: 2 Năm
Cấp bậc: Nhân viên
Hình thức: Nhân viên chính thức
Địa điểm: Hồ Chí Minh