Senior Retail Marketing Executive

1. In-Store Marketing Execution

• Execute in-store marketing activities across the store network in line with brand and commercial calendars.

• Manage in-store POSM, and display materials to ensure consistency and effective execution.

• Coordinate installation, replacement, and removal of in-store materials according to approved timelines.

2. Store Communication & Coordination

• Prepare and send clear in-store communication (guidelines, announcements, execution instructions) to stores.

• Act as the key contact point between Marketing and Store Operations for in-store marketing activities.

• Follow up with stores to ensure proper execution and timely feedback.

3. Vendor & Production Management

• Work with external vendors on production, printing, logistics, and installation of in-store materials.

• Manage vendor timelines, delivery schedules, to ensure deliverables meet requirements.

4. Marketing Program Information & Customer Service Coordination

• Manage and maintain up-to-date information on marketing programs, promotions, mechanics, and in-store activities.

• Act as the key contact point for Customer Service / Call Center to ensure accurate and consistent program communication to customers.

• Provide timely updates to Call Center on any changes related to program details, timelines, or store execution.

• Collect customer feedback and issues from Call Center and coordinate with relevant teams for clarification or resolution when needed.

5. Paperwork & Process Management

• Prepare and manage marketing paperwork including purchase requests, contracts, invoices, and payment follow-ups.

• Ensure all documentation complies with internal procedures and approval flows.

• Maintain proper records for budgeting, tracking, and audit purposes.

6. Campaign & Performance Support

• Support major campaigns and seasonal activities with effective in-store execution.

• Collect store feedback and execution reports to evaluate campaign effectiveness.

Yêu cầu ứng viên

Experience & Skills

• Minimum 2-3 years of experience in in-store marketing, trade marketing, or retail marketing.

• Experience managing POSM, vendors, and production processes.

• Good coordination and communication skills with multiple stakeholders.

• Ability to manage multiple projects and tight timelines.

Personal Attributes

• Detail-oriented, hands-on, and execution-focused.

• Strong sense of ownership and responsibility.

• Able to work well under pressure, especially during campaign periods.

• Practical mindset with strong problem-solving skills.

Education

• College/Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Background in Retail, Trade Marketing, or Merchandising is an advantage.

Nice to Have

• Experience working in retail chains or multi-store environments.

• Familiar with store operations and on-ground execution challenges.

• Ability to balance brand guidelines with practical store realities.

Quyền lợi được hưởng

• Bonuses on holidays, Lunar New Year, birthdays, weddings, etc.
• Full participation in statutory insurance schemes 
• Opportunities to attend internal and external training programs.
• Salary will be discussed in more detail during the interview.