Senior Content Executive

Responsibilities 

• Lead comprehensive content strategies: Take charge of marketing creative content from A to Z for both Branding & Communications and Performance campaigns. This includes concept/idea development, content planning, and market deployment in collaboration with cross-functional teams and external agencies/content creators.
• Propose ideas and craft messaging for brand-awareness initiatives, PR activities, and performance-driven campaigns (digital & traditional).
• Produce well-researched, versatile content for multiple platforms, such as websites, email marketing, product descriptions, brand stories, videos, and blogs across both ELT and OSC segments.
• Scriptwriting and production coordination: Write compelling scripts and follow up closely with the production team to execute highly engaging video content (Facebook, TikTok, Zalo ads).
• Monitor and analyze: Track the performance of key performance indicators (KPIs) for both branding content and performance ads to offer data-driven suggestions for improvement.
• Coordinate visually: Work closely with marketing and design teams to illustrate articles and ensure visual consistency with the brand's premium identity.

Yêu cầu ứng viên

• Passion about the education industry (specifically ELT and Study Abroad sectors).
• You are creative by nature with words and intuitively know which forms of visuals can best deliver the message.
• You have a strong ability to translate a communication brief into creative ideas & execution that delivers concrete business objectives.
• Your creative style is positive, insightful, and “out of the box.”
• You can work both independently and collaboratively in a fast-paced environment.
• You have experience with all media channels (online & offline) and various creative formats.
• AI-Savvy: You are highly proficient in leveraging AI tools (such as ChatGPT, AI design/video generators, etc.) to optimize workflows, generate creative hooks, and enhance overall content production efficiency. You view AI not just as a trend, but as an essential, daily collaborative tool to maximize your output quality and speed.
• Required Experience
  3+ years in content/digital marketing, advertising, or creative agency, with at least 1 year leading a small team
  Required Education and qualifications
  Bachelor degree

Quyền lợi được hưởng

• 14 days of annual leave
• Healthcare insurance
• Health Check
• English Courses Discount (90% for employee, 75% for 1st relation of employee, 50% for 2nd & 3rd relation of employee)
• ILA Party, Training, Engagement activities