Senior Brand Manager

• Assist the Senior Marketing Manager in the development of biscuits & confectionery brands.
• To work with brand principals for liaison forecast, marketing plan and budget which agreed with Senior Marketing Manager.
• To develop and implement marketing plan (Media/Digital and Trade activities) for the assigned brands/products to achieve the annual targets, as agreed with Senior Marketing Manager.
• To forecast volume and Value for the assigned brands and get agreed with Senior Marketing Manager.
• To manage Replenishment Plan with related departments.
• To manage and track A&P funds to be within the marketing budget, as agreed with Senior Marketing Manager.
• To monitor and analyze sell- out and sell- in data per region/team to ensure the smooth implementation and successful execution of brand programs, recommend programs for growth and development.
• To work side-by-side with Sales Department in developing product display, merchandising & point of sales materials and selling tool.
• To manage and work closely with agency on the project of activation in MT and perfect stores in GT channel.
• To supervise suppliers for getting quotation, mock-up and to manage POSM quantity.
• Others works assigned by Senior Marketing Manager.

Yêu cầu ứng viên

• Bachelor's degree in Marketing, Business Administration, Economics, or related disciplines.
• At least 5 years of experience in FMCG industry. Experience in managing biscuits, confectionery, or food brands is highly preferred. Prefer candidates have experience at the same position.
• Experience in project management, planning, and cross-functional coordination.
• Strong analytical, communication, and stakeholder management skills.
• Ability to work independently, manage multiple priorities, and deliver against timelines.
• High level of accountability, attention to detail, and execution discipline.
• Proactive, collaborative, and results-oriented mindset.
• Good English.

Quyền lợi được hưởng

• 13th-month salary.
• Full insurance coverage in accordance with labor law (social, health, and unemployment insurance).
• Training & development opportunities to support professional growth and career advancement.
• Additional company benefits in line with internal policies.